We had the good fortune of connecting with Ivette Moreno and we’ve shared our conversation below.
Hi Ivette, is there something that you feel is most responsible for your success?
The most important factor behind the success of my brand lies behind the time I’ve invested in relationship building and helping the crafting community be successful, too. An often overlooked part of business is relationship building which includes answering social media comments, direct messages, having genuine conversations, and going live. Three years ago, when I first started implementing these strategies, my business started growing. I receive so many messages daily from others thanking me because not a lot of businesses take the time to build relationships like we do.
What should our readers know about your business?
I am a vinyl/glitter seller and I teach crafters how to make epoxy tumblers and start their own businesses. I am so proud to be hispanic and be able to show other minorities that we CAN be successful, too.
I started my journey as an elementary school teacher making glitter tumblers on the side. I was going through a deep depression due to my job. I remember going to work and feeling like a dark cloud was following me everywhere I went. Making tumblers is what helped me not give up. I never imagined I could own my own business because of where I come from. However, following the mentors that I did online showed me that I could own my own business and make this a full time career.
It was not an easy road. I remember not getting one sale until I had been making tumblers for six months. After that, I could barely get three sales monthly. I was very disappointed and discouraged. I would see other tumbler makers getting their 50 orders out the door and asked myself “why not me?” I was ready to give up, but my why didn’t let me.
My why was simple: I did not want to go to a job I hated every day for the rest of my life. I wanted to take charge of my life, put myself first, and wake up daily being excited to “go to work”. I kept this why in mind daily, and it helped me grow both my Tik Tok and Instagram to now over 100,000 followers. In 2020, my Tik Tok went viral and I began not only making tumblers, but teaching others how to make them. I even started selling glitter. One year later, I’ve added patterned vinyl sheets to my crafter shop.
A lesson I’ve had to learn and am still learning is that comparing yourself will destroy you. We are all in different chapters of life and seeing someone else’s chapter 10 while you’re in chapter 1 is not beneficial. Nobody knows the struggles others have had to go through to get to where they are, most people don’t share that.
One thing that sets my business apart from others is I help crafters start their businesses, too. I have different mentorships where I walk people through how to make tumblers and sell glitter. I have so much information also available for free on my social media pages and do lives weekly answering questions and helping others get started. My top priority is helping and teaching adults to put themselves and their families first and my business has allowed me to do so.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I LOVE going anywhere there’s a good view, food, music, or drinks! , Margaret Hunt Hill Bridge, reunion tower, Deep Ellum and Bishop Arts are my top places to visit and take friends who visit! For food, Snuffers and Pluckers are my favorite!
Who else deserves some credit and recognition?
I would love to recognize my husband, Jonathan, for never allowing me to give up. Even before he was my husband, he pushed me forward, listened to my worries, and wiped my tears away. Starting a business all while working full time is not easy. Especially when your full time job is a stressful one. When I had no employees, he helped me package orders and get subscription boxes out the door. Thanks to him I was able to make it.
Other: Tik Tok: https://vm.tiktok.com/ZM8GqwVnV/
Ivette Moreno, Monika Normand Photo