We had the good fortune of connecting with Holly Tucker and we’ve shared our conversation below.
Hi Holly, we’d love to hear about how you approach risk and risk-taking
I think an artist career in the music business is all about risk – nothing is ever guaranteed. Whether talking about new ways of marketing, songwriting, the way you perform and connect with an audience, social media postings, etc, you can follow formulas and techniques you’ve learned along the way from others, and also come up with new ideas yourself, but since the variables of the business are literally always changing, it’s nearly impossible to predict what will or won’t be successful. In fact, often times, it’s the things you create and the ideas you use that are not quite so planned, but the ones that are shot in the dark on an instinct. Honestly, this can be kind of stressful for me personally because I’m a planner-type personality and I like to know what to expect going into things. However, the creative side of me is always motivated by new challenges and being able to forget about “predicting” success; I just go with my gut and I do a lot of praying about the decisions I make.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I believe what sets me apart is my voice and that I love using it to connect with people on a soul level during performances. Moving people emotionally through my music is my deepest passion, and creating a “moment” they’ll remember. I think another thing that sets me apart is my unwillingness to compromise who I am and what I believe just for the sake of fame. My faith is a huge part of my life and my music, and even though I’m primarily a country artist, my faith often ties into the music itself with the messages I carefully choose to sing about and represent myself, for the dual purpose of inspiring others to do the same. I’ve worked hard to build that brand. I wouldn’t say choosing the artist career is an easy road for anyone – in fact, it’s quite the opposite. Sometimes, it’s the most heartbreaking thing in my life, but it’s also very rewarding. It’s constant late nights, living out of a suitcase, not knowing whether you’re going to be able to pay your bills or eat, trying to live up to beauty standards, playing for almost empty venues just for exposure, etc. But it also means I get to live out my God-given purpose in life, and I get so much joy from seeing smiles on faces or tears in eyes of my audiences, and hearing stories at my merch table after the show of how my music has impacted their lives in some way. The good truly does outweigh the not-so-fun things.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, my real-life best friend actually knows Waco very well, but if she didn’t, I’d make sure we visited all of my favorite Waco places! For entertainment, Cameron Park Zoo, The Hippodrome Theater, Waco Rage Room, Putters, Waco Escape Rooms, The Backyard, Melody Ranch, and more. For dining, Clay Pot, George’s, Ninfa’s, La Fiesta, etc.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am always very eager to share the credit of my successes with my team and the people God has put into my life at different times and places! I feel like I could go on for days about each of these people, but when it gets down to the nitty gritty on who always without fail has my back, I’d have to say my family. I’m very blessed with amazing, encouraging, and supportive parents and two older brothers have all had a huge influence on who I am and the successes I’ve been fortunate enough to have. My oldest brother, Travis, has been my drummer & photographer over the years, and my next oldest brother, Shane, works with me as my tour manager/sound engineer. I can’t even begin to explain all of the things my mom and dad have done for me, but among the biggest things, they were my very first voice teachers, they accompanied me to all my singing opportunities around the state of Texas, and they have contributed more to me emotionally, financially, and spiritually than anyone in my life. They all believe in me 100% and I never want to let them down.
Travis Tucker of Travis Tucker Photography Heather Harper of Harper Studios