We had the good fortune of connecting with Heidi Axelrod and we’ve shared our conversation below.
Hi Heidi, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
Narrowing my niche’ and naming my business Over 40 Personal Training was the most important decision I made that has contributed to my business success. The name easily differentiates my services from other personal trainers and resonates with those I’m seeking to help. When I reflected on who I enjoyed serving and where I could connect and inspire, it was my over 40 clientele. I changed my life and health at age forty and my experience helps me be a better coach to this population. I’m grateful I’m able to use this gift of what I’ve learned and experienced to now improve my clients’ quality of life. It is so rewarding to see transformations of strength, health and confidence.
What should our readers know about your business?
As owner of Over 40 Personal Training, I coach clients age 40+ to improve their quality of life. My approach to coaching includes strength training, flexibility training and a shift towards whole foods. My 100lb weight loss fuels my passion to help others. I am an effective coach because I have been in other people’s shoes. At age forty I overcame a lifetime of weight challenges and went from being overweight, sedentary, and uncomfortable to being healthy, active and vibrant. My life changed and I want to help others feel the same, it is my purpose. Continued education and experience working with the common injuries found in this population is what sets me apart from others. Most clients present with some form of pain in the body. I am knowledgeable in creating modifications as well as improving the weakness causing the injury. Most clients start to feel better in their bodies after the first month. I am most proud of the progress my clients have made, whether it’s 100lbs lost or starting an exercise habit or sticking with their workout’s week in and week out, they are all amazing.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite place to hang out is with my friends is on a paddleboard at Lake Grapevine. I suggest picking up a BOJ Burger from Local Pint in Flower Mound (split the hamburger because it’s decadent) while floating on the lake and watching the sun set. A visit to The Flour Shop Bakery for a cupcake or their amazing chocolate pie for dessert is recommended too. Visit the Mainstream Boutique in Flower Mound for women’s clothing, shoes and accessories, the ladies put on a great Thursday night Live showing their newest releases. I like to walk to Sunset Point overlook in Lakeside Flower Mound, it is a peaceful get away when I feel the need to be in nature.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I will always recognize Shayla Ryder as the person who inspired my lifestyle change. She has been my coach guiding me to adapt a healthy lifestyle, learn how to exercise and to help lose my last fifty pounds. It was Shayla who encouraged me and gave me the confidence to become a certified personal trainer. We were yoga teacher training students together and business partners at one time too. Shayla is an amazing coach and friend.