We had the good fortune of connecting with Greg White and we’ve shared our conversation below.
Hi Greg, putting aside the decision to work for yourself, what other decisions were critical to your success?
In my career in the recording business I have helped clients make thousands of great recordings and could not understand why they did not have the success I though they should have had. After spending time looking into the issues I found that most artist and bands did not know how to or want to market their music. They just wanted to create music and play live. After this realization I spend part of my time educating myself on how to get more sales, streams, and views in the industry so I can educate my clients after their project is finished at no extra charge. Clients trust me to help them make great music and I love to help them take that extra step to help ensure success.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am always trying to think outside the box. Trying to make something sound unique, different, unusual. I feel blessed to help our clients create what they have in their heads. I also try to be a student of being a great leader. I want to help positively influence the people who come across my path. I remember telling my father in the 7th grade I would rather live in a cardboard box and make music than do anything else. His reply was you have to go to college. I attended Belmont University in Nashville, TN after high school, then went on to play on the road with a country band for a couple of years not pursuing my true calling to produce and record music. I worked in Texarkana at SMART Productions where I learned how to run a business and honed my skills in the studio. When Sounds Great Production came up for sale it was the next move and 14 years later here I am. I am very proud of our recording space at SG Studios. It has been so much work to get it where it is today. I love having a beautiful space to work and create music. Getting to where I am today was not easy. Lots of hours, time, and hardships on relationships. Back when I started recording and producing music there was no Youtube. If you wanted to learn you had to be in the room. I spend sometimes days on end at the studio learning how to get a specific sound. Now when I need to learn something I just look it up on my phone. The lessons I have learned are if you treat all people right and do the best job possible everyone is happy. Don’t work for the money do what you love. I feel that if this was the standard in our world everyone would be happier and everyone would do a much better job in their field. Always try to go the extra to treat people right and make their project the best it can be. Contracts are a good thing!!! I want the world to know that If I am blessed enough to get their business I will work the hardest I can to help them succeed.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Happy Bowl is the place to eat, The water Gardens brings me my calm, Springtown is where I live so we have to catch some historical places such as Veal Station, Carter, TX, and any fishing hole we can find in between.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost my belief in my savior Jesus Christ has helps me hold myself to an ethic and attitude to help my clients make better music. When it is sometimes hard to go the extra mile for someone I have to remember why I do this. Second, The book “The Compound Effect” by Darren Hardy has helped me to stay on task and not be running around like a crazy person. Even though I often do. Third, The clients who come in always teach me something about music and life. Woody Winn, Jake Hooker, and Red Steagall have all been huge inspirations to me. Fourth, The musicians we hire on a regular basis are an inspiration of work ethic and knowledge. Craig Ross, Josh Rodgers, Aden Bubeck, and Milo Deering to name just a few