We had the good fortune of connecting with Gabby Valderas and we’ve shared our conversation below.

Hi Gabby, what is the most important factor behind your success?
Throughout the journey of building my own business one of the most important factors in finding success and progressing forward has been my drive and ability to seek out new skills and learn through trial and error. In an age where we have so much information readily available at our fingertips, there is no better way to learn new software and skillsets than by taking matters into your own hands. Rather than waiting to be taught new skills get down in the trenches yourself: take to Google, Youtube, and industry experts to teach yourself new things. You cannot be afraid to develop new abilities. You have to be willing to start with no experience and build up your expertise through a never-ending process of trial and error. Always continue to evolve and grow.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I always knew I wanted to start my own business (In fact, I was voted most likely to become a CEO in my college sorority), but the pandemic was the perfect catalyst to set me off on my own. When I was getting my degree I noticed that the majority of my advertising classes were focused on channels that seemed outdated like newspapers and radio. Instead of idly sitting back I decided to take matters into my own hands by seeking out opportunities to work hands-on with local businesses on their digital marketing. I began working on web design and social media management and continued to improve my skills month over month. By the time I graduated in 2019 I had developed a unique skill set in digital marketing that stood out from my peers. Because I decided to follow my intuition and seek out education on the channels of marketing that I saw to be important, I was able to cut my post-grad learning curve in half. By the time I graduated and entered the workforce, I was really able to dive all in on my career growth instead of having to spend months learning the basics of digital marketing. If I would have relied solely on my degree to set me up for success I think it would have been a different story. You have to be willing to take responsibility for your own professional journey.

Having grown up in a time when technology was advancing at record speeds, I know firsthand what it takes to stand out and capture the attention of your ideal demographic in a world full of digital distractions. As opposed to just creating vanity marketing materials that look nice, I keep a focus on driving ROI and ensuring that your digital marketing efforts are resulting in real, measurable sales. I manage each step of the process from strategy to content creation to analytics & engagement so that you’re actually seeing your money go to work. I like to consider myself a swiss-army knife of digital marketing.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Dallas has such a rich culture with so much to see around the metroplex. I always make sure to take out-of-town friends to Mi Cocina for mambo taxis! Growing up in Austin we didn’t have any professional sports teams, so I am very intrigued by the fact that Dallas has it all: NBA, NFL, NHL, MLB! On top of that, I am a total foodie so I like to take people out to eat. Some of my favorites are il Bracco, Drake’s, Hudson House, Pie Tap, and Bistro 32.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I attribute a lot of my drive and confidence to my father. Growing up he always empowered me to explore my passions and learn new skills. He’s taught me the importance of balancing ambition and empathy to advance your career and lead others.

Linkedin: https://www.linkedin.com/in/gvalderas/

Other: Email: Gabrielle@Valderas.Com

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