We had the good fortune of connecting with Fefe Bradley and we’ve shared our conversation below.
Hi Fefe, we’d love to hear more about how you thought about starting your own business?
My business was formed out of necessity. Necessity is the Momma of invention! I workout and I am a busy career girl and caregiver, so I found myself needing a bag to support all my activities. The Fefe Bag is just that. I use it solo or I drop it into my larger bags. Because the Fefe is washable and sort of protects the inside of my more expensive bags, I find myself never leaving the house without my little Fefe Bag.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My life from a professional standpoint is multidimensional. I work in the Electric Utility industry, supporting major entities in Chicago. One day I will be in stilettos, downtown for meetings and the next day I will be in coveralls and a hard hat roaming around an electrical vault. But on my way home from work I am thinking about ideas for the Fefe Bag brand and what’s needed to get to the next level. My work is 24/7 and my personal projects are interwoven within the days. I am a very creative person, a true arty-fart, who can also tell you about an Intelligent Substation and how to power an airport!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, I am in Chicago, so the weekend would be full. First we would check-in at the Peninsula Chicago Hotel downtown so we can be in the center of the city. Shopping on Michigan Ave. and then lunch at the new Starbucks Reserve. Later that night the London House rooftop for drinks and music. The next day brunch at Shaw’s and then jump on the CTA Red Line on our way to a Cubs game. Later, dinner and drinks at Tao. A Sunday spa day at the hotel and a trip to Navy Pier and Millennial Park to see the Bean. Drop off at O’Hare…see ya next time!
Who else deserves some credit and recognition?
I want to give a shoutout to my BFF’s husband! That’s weird, but here’s why. When I first thought about doing the Fefe Bag I only knew what I wanted the bag to look like and what it would be used for. My friend Latanza Waters-Miller suggested I consult with her husband Eric on what else would be needed for a successful outcome. I was thinking the same and I was glad we were on the same page. Eric played a huge part in the launch of the Fefe Bag by helping with my website, marketing and producing my commercial, but also teaching me how to do it all as well. Shoutout to the Millers!
Facebook: Fefe Bag
Youtube: Everyday Fefe
Photos by Karen Elizabeth Plant