We had the good fortune of connecting with Erik Trevino and we’ve shared our conversation below.
Hi Erik, what role has risk played in your life or career?
Honestly, there has been a lot of risks that I go through for doing what I do. For one we can start with my dj career. One can be performing in an unsafe environment. I get booked at a lot of different places and sometimes I have to be aware of my surroundings at all times. Another risk (which is kind of personal for me) would be maintaining a healthy relationship with my significant other. You have to be understanding in what your partner does for a living. Being a dj, sometimes you get people coming up to you requesting a song or offering you a drink and some of those people will be women. If they end up somewhat flirting with me and I’m in a healthy relationship, of course I won’t be flirting back, but some women take something small and turn it into something big, then you have trust issues. I can go on and on about that but i’ll continue with the question at hand. With my clothing brand there comes a lot of risk as well. There is a lot of competition in that market so I had to really step up my game into coming up with the name for the brand and the colors. It had to be something that would really pop and stand out to people, make them want to buy my product. With that being said, everything that I am doing is a risk. I risk getting robbed for all my equipment, risk losing someone I’m in a relationship with, risk not having the best looking clothes for people to wear or anything like that. But honestly, life is a risk itself. You have to be willing to risk what you have to get what you want in life because if you don’t then how do you know what you will become?
Alright, so let’s move onto what keeps you busy professionally?
My brand Puro Pari Empire is unique in its own way. I wanted to have a clothing line not just for a dj but for all people who like to go out and have fun in comfortable clothes. I have heard the phrase puro pari many times by a lot of different djs. I myself would even say it when I’m out performing at a club, bar, house party or any special events. I did my research and decided i wanted to use it as more then just a phrase and that’s where Puro Pari Empire was born. So before I came out with this brand, I had another one which was not so successful and It was not easy at all. I had a lot of doubts about it from the beginning but i decided to keep going with it anyway. It wasn’t getting much attention as i hoped it would but I was doing it all wrong. That was years ago and I’m glad to say that I have learned from the experience. I have overcame the challenges by learning how to market, use social media more and basically give the people something they didn’t even know they wanted. This brand is something that is going to keep growing. My goal is for it to reach beyond the Dallas area and go into other cities/states. This is something that I eventually hope people/djs around the world will purchase for years to come.
Any great local spots you’d like to shoutout?
Dallas has so many different places to go to I wouldn’t even know where to start. Many great restaurants and bars to visit but I would usually go to them on the weekend. Some places I like to go to are places like Hook Line and Sinker, one of the best places to get sea food in the uptown area in my opinion. One personal favorite place I like to go to is also a place where I dj at and that is Cafe Salsera. It’s one of the best latin clubs in the Deep Ellum area which is also a restaurant during the day. Another latin club that is also a restaurant that I like to go to is Vidorra which is in Deep Ellum as well. If you’re into day drinking then Vidorra on Sundays is one of the best places to go as well as Backyard Dallas and Campuzano’s. That’s just a few places that I like to go to.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First i want to give a shout out my brother Frank for actually giving me the idea to become a dj. My dad for his taste in music. If it wasn’t for him and our family parties, i wouldn’t know all the music i know today. Noe G for somewhat being my mentor in all of this. He has introduced me to a lot of great people/djs that have also helped me throughout the years. Agustin Chavez AKA Dummy Fresh for making my dj logo as well as my brand logo. JesseJam for creating all of my covers for my mixes and flyers for events that I will be at. Last I want to shout out all of my friends and family who have supported me throughout the years. Y’all have made me who I am today.