We had the good fortune of connecting with Emeka L. Anyanwu, Esq. and we’ve shared our conversation below.

Hi Emeka, looking back, what do you think was the most difficult decision you’ve had to make?
The most difficult decision I’ve ever had to make was to bet on myself and take the leap from a 10-year career with a steady income and benefits to being a full-time entrepreneur. While I’ve always had faith in my own abilities and know the value of my company, my entire life up to that point was based on a foundation of decisions that were part of a long-term plan that was years in the making (straight to college, straight to law school, take and pass the bar exam, get a job as an attorney). On the other hand, there’s a lot more unpredictability when you’re going into business for yourself because the numbers show many businesses will not succeed and income is not guaranteed. However, I do not regret my decision and believe everyone should explore and consider whether entrepreneurship is a good path for them.

What should our readers know about your business?
Aˈme-kə is an online retail space for Black-owned makeup, beauty, and grooming brands. Aˈme-kə is currently a retail partner for over 30 brands (including ROSEN Skincare, Golde, Bolden, Omolewa Cosmetics, Hue Noir, Curls, Mielle Organics, Latched & Hooked, and Scotch Porter); and the host of various events, like Founders First Friday on Instagram Live and various shopping and beauty experiences. Emeka Anyanwu founded Aˈme-kə to increase beauty consumers’ awareness of and access to cosmetic, hair care, skincare, bath & body, and grooming products from BRANDS MADE WITH MELANIN IN MIND; while also creating a platform for building a self-affirming community for those invested in seeing each other thrive and flourish in beauty, business, and life. Aˈme-kə was the winner of the 2018 National Black MBA Association – DFW Ground Zero: Pitch Competition. In December of 2019, the National Black MBA Association – DFW Chapter presented Emeka Anyanwu with the 2019 Empowering Visionaries Entrepreneur of the Year Award. Aˈme-kə has been recognized by USA TODAY 10Best Readers’ Choice as one of the 10 Best Online Beauty Stores, and Byrdie has recognized Aˈme-kə as one of the 9 Best Places to Shop for Black-Owned Beauty Products. Aˈme-kə has also been featured in Forbes, Black Enterprise, and Beauty Independent.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Food and drinks at The Island Spot, and maybe pick up a quick dessert from Val’s Cheesecakes or the Cake Bar. Maybe some shopping in the Bishop Arts District, go to a Dallas Black Dance Theater performance or attend a concert at the Toyota Music Factory.

Who else deserves some credit and recognition?
In addition to my family and friends, I want to shoutout the National Black MBA Association – Dallas/Ft. Worth Chapter. NBMBAA-DFW has been on this journey with me from the very beginning when I pitched at their Ground Zero: Pitch Competition. I won some amazing opportunities when I won the competition, but I also received so much value from being a participant even before the actual pitch day. The support, encouragement, and opportunities from the organization and individual members over the last few years have been so amazing!

Website: https://ame-ke.com/

Instagram: https://www.instagram.com/amekellc/

Linkedin: https://www.linkedin.com/company/ame-ke/

Twitter: https://twitter.com/emekalanyanwu

Facebook: https://www.facebook.com/AmekeLLC/

Youtube: https://www.youtube.com/channel/UC-jSO78ROAKBmLDJoWTkUSw

Other: Clubhouse: https://www.joinclubhouse.com/@emekalanyanwu

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