We had the good fortune of connecting with Edward “Ed” Perry and we’ve shared our conversation below.
Hi Edward “Ed”, we’d love to hear more about how you thought about starting your own business?
Well, one day in 6th grade, we had to create an advertisement based on either an already established business or we could create our own business. At first, I was going to do an advertisement about McDonalds, but my mother told me to be more creative. I then thought about a video I had made with the laptop that my mother had gifted me for Christmas. This was when “Ed’s Media Productions” was born. Once I made the advertisement, I was motivated to keep it going. Fast forward to my Senior year in High School, Ed’s Media Production, turned into Ed’s Media Photography. I was able to purchase my own camera and from there, I went from having a staff of one (myself) to now four. We recently rebranded ourselves in 2020 and now we are called Ed’s Media because we offer both Video and Photo services. Because of that one assignment back in 6th grade, We have been in business for 7 years now and we continue to thrive within the DFW Metroplex.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Ed’s Media is a Black Owned Media Company that offers both video and photo services. We service the entire DFW Metroplex. I believe what sets up apart from other Media companies is our staff. The Ed’s Media team goes above and beyond to make sure our clients are feeling good and looking good! I honestly get the most excited when I see a new booking appointment come through because this gives me yet, another opportunity to showcase my skills and possibly gain a new regular client. Getting to where I am today, there were many challenges and lessons myself and my staff had to face. From learning new techniques to learning how to provide better service to our clients back when we first started, it was all a part of the master plan to get us to where we are today. Along the way, I’ve learned to always be honest with my clients and with myself. I’ve also learned that self care is the best care. Although I love my clients, I’ve learned to take some time for me.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would go hang out in Deep Ellum on a Saturday night. Punch Bowl Social would be one of the main spots we’d go. We might also make a run to Klyde Warren park during the day and grab lunch from one of the food trucks. Depending on our moods, we might hit up Dave & Buster’s so I could beat her in Bowling.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate this story to a couple of people. First, I’d like to dedicate this to my 6th grade teacher who assigned us the advertisement assignment, Ms. Villareal. I would also like to dedicate this to my High School Yearbook Teacher, Mrs. Harrison. Mrs. Harrison saw a gift in me that I didn’t see in myself and because of her, I was able to gain a new confidence in my photography skills. This also goes out to my parents, Sandra and Edward Perry, Sr. They have been my biggest supporters throughout the years. Next, I want to dedicate this to my staff; Ana Perez, Ashley Williams and Certrell Russell. If it weren’t for them, I wouldn’t be here today. They make me look good and I love them for that. Lastly, I want to dedicate this story also to ALL my clients. Whether they purchased a picture at an event, supported through giving a seed or simply booking me for a shoot, I do this for them.
Jeremy Larue Photography