We had the good fortune of connecting with Dominique Van Ausdall and we’ve shared our conversation below.
Hi Dominique, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I entered the craft beer industry at 23 years old, but always knew I wanted to start my own business, but didn’t know in what industry. After a failed career in teaching, I started to volunteer for various breweries, became a beer delivery driver and then account manager for a local craft beer distributor. The idea developed from just a basic growler bar serving up the best craft beer available to a growler bar with a small pilot system to a brewpub. False Idol was born after a lot of beers and brainstorming. At 27 years old, I made the official leap to take this dream to a reality and the brand as we know it was born.
What should our readers know about your business?
False Idol Brewing is a craft brewery in North Richland Hills, TX that specializes in unique high quality craft beer. We strive to be known state-wide and even nationally. We opened our brick and mortar location in the height of COVID and had to be flexible throughout the journey. When we were able to finally open our taproom we hit the ground running and our customer service, quality beer, and brand recognition took us to the next level. I learned that you will never have enough money. Don’t be afraid to let others help out. You can’t predict something like COVID, we never thought it would have become what it is now. False Idol is a small business that still has yet to know “normal”. We want to be the best in the state and one of the best in the country and plan to do so.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Where are we eating? Adair’s in Dallas, Chan’s Mongolian Grill in NRH, Bearded Lady in Fort Worth, Meddlesome Moth in Dallas. Where are we drinking? Turning Point Beer, Celestial Beerworks, Manhattan Project Beer, Southside Cellars and probably a fun dive bar like Strangeways or Ships in Dallas or Chat Room in Fort Worth. We probably wouldn’t have much time to visit anywhere with all of the above visits, but the AAC or ballpark in Arlington would most likely be a destination for a game.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Vital people: My father, Sean Van Ausdall. Joey Marzuola, my mentor & GM at the craft distributor I was at for 5 years. Brandon Pitzer, our GM at False Idol Brewing who is a business partner that had a vital part in opening the brick & mortar location. My little brother, Carson, and his girlfriend Madison, who helped develop our branding out the gate. My family & friends have been supportive of everything and I appreciate all of them, there really might be too many to name. Book: Brewing Up a Business by Sam Calgione. I think anybody wanting to start a brewery or work in the industry has read this. Great story about the start of Dogfish Head Brewing. Organization: The many breweries I was able to work with and watch grow at FullClip Craft Distributors. They still continue to help us to this day, they’ve become long lasting relationships that I don’t take for granted.