We had the good fortune of connecting with Deondriea Cantrice and we’ve shared our conversation below.

Hi Deondriea, what role has risk played in your life or career?
For many being risk averse is common place and the thought of risk is frightening. Automatically, we think about what we have to lose, what if we are embarrassed or rejected, rather than focusing on what we can gain, how we will grow, or how we will benefit. I believe in taking risks, calculated risks. One of my mantras is, “I never tell myself no.” I never tell myself I’m not qualified or I’m not enough. Risk is essential to success and is a reflection of confidence. In my business and personal life, I’ve learned that there is nothing wrong with owning my voice, asking for what I want, and establishing boundaries. By taking risks, I displayed confidence in myself, my products and services, and that I deserve success. Yes, I was rejected, yes there were people who didn’t believe in me. But, that did not stop you from writing books, starting the business or committing to the relationship. Risk will come with anxiety, fear, and doubt. But, I focus on my why and what success looks like for me, then I take the risk.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My business is confidence coaching, as a facilitator and speaker. Over the years, I learned that some people love me because of my confidence and some people hate me because of my confidence. That revelation prompted me to launch a confidence movement, unlocking the confidence in others, not just giving them a “feeling” of confidence. It has not been easy because there is so many myths surrounding confidence. Life has destroyed the confidence in so many people, and having them overcome their fear and doubt is challenging. Confidence is Key was created and dedicated to helping you reclaim self-esteem and unleash greatness by unlocking confidence. The tagline, “unlock your transformation,” is more than a mantra. It’s a movement. Because at Confidence is Key, we believe confidence is the cornerstone of achieving success in your life, relationships, career, and business.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There is shopping and food galore in Dallas. One of the first places I would take my friend is Kenny’s Wood Fire Grill, the food is amazing, the ambiance is great and the service is second to none. We would visit Northpark Mall to shop and people watch. I would take her to Legacy and Legacy West to walk around, eat and shop some more. Lastly, we would probably spend some time at White Rock Lake to relax and site see.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My business coach Kadena Tate is amazing. She showed me the multiple ways to monetize my business, create scalable and sustainable products and services.

Website: www.confidenceiskey.me
Instagram: www.instagram.com/winningconfidence
Twitter: www.twitter.com/keyconfidence
Facebook: www.facebook.com/winningconfidence