We had the good fortune of connecting with Daniela Jacobsen and we’ve shared our conversation below.

Hi Daniela, what was your thought process behind starting your own business?
As a Cake Designer and buttercream artist I love the creative process of what I do, create new designs and flavors and try new recipes, doing what you love is one of the most satisfying thing in the world. When I started my business to be truly honest I was mostly thinking about that, create. But then I faced the reality, for who I am creating? Where are those clients? When it comes to starting your own business is always a challenge but as an immigrant starting your own business in a new country is one that brings out the best of you. So one of my biggest challenges starting my business was where to get those new clients that doesn’t know me yet, best platforms to market my cakes, I had to discover all that by myself and I continue to learn through every step.

Alright, so let’s move onto what keeps you busy professionally?
I found out since I was a little girl that cooking was my thing, I enjoyed so much to watch my mom while she was cooking for us, help her and learn. I remember sitting on the kitchen countertop just so I can see my mom cooking. When I was 15 years old I started to take cooking classes, and I found out that baking was my passion. I went to college to study Business Administration but always having in mind that I wanted to start my own business, when I graduated I started my business selling Cakes and treats, combining my career with doing what I enjoy the most: baking. After many years I’m now in a new country starting all over again and giving my baking business a little twist by focusing on Decorated Cakes, which I’m enjoying so much. I won’t say it’s easy to follow your passion, you may have to do different things along the way, but having that dream always in mind is a good motivation to keep going and non stop until you get there.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
How fun! I would definitely go for brunch at San Martin Bakery, delicious food and a very nice place, good coffe, it’s one of my favorites. Fort Worth Zoo is always a good idea specially if you have kids and also Fort Worth Stockyards is something you cannot miss if you’re visiting the Metroplex

Who else deserves some credit and recognition?
There’s no doubt that person is my husband, Emiro Benitez, who believes in me since day one and is my biggest support, who cheers me up and is always there when I need him.

Instagram: @cakestudiotx

Image Credits
Cactus Fotografia, Daniela Jacobsen

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