We had the good fortune of connecting with Cheldin Barlatt Rumer and we’ve shared our conversation below.

Hi Cheldin, how does your business help the community?
We create history. History is created by those who tell stories. THIS IS IT NETWORK tells inspiring stories of REMARKABLE WOMEN.
Our remarkable women are diverse, multifaceted leaders, professionals, and entrepreneurs.

THIS IS IT NETWORK is a global, female, minority-owned, digital streaming platform to connects a diverse audience of remarkable women to inspiring stories.

Through our growing communities, engaging video content, and real community connections this interactive platform and its SCREAM YOUR DREAM mission provides entrepreneurial women and leaders an opportunity to elevate their voices and share their social and economic impact through the power of storytelling.

Real stories from real women making real change. Currently, THIS IS IT NETWORK hosts close to 300 FREE episodes available to the public with an additional 40 premium courses, exclusively curated for our SCREAM YOUR DREAM Community. Content is produced weekly by CEO/Executive Producer, Cheldin Barlatt Rumer and her team of 33 “THIS IS IT” Experts who offer editorial content, hosted programs, and instructional online courses in categories ranging from food and drinks to lifestyle and leisure.

Due to the pandemic, THIS IS IT NETWORK was unable to execute our regional, on-location, video production services. After the lock-down in March 2020, we leaned completely into digital content creation and began to execute all of our interviews and programming via ZOOM and other digital platforms. This pivot has opened us up to a global audience as we now share stories from contributors all over the world.

Women spend approximately 187 minutes on their digital devices per day while controlling over 80 percent of the purchasing power in their households. We know that impactful decisions are made when real stories are told through captivating conversations online. We also know that there is a lack of authentic and realistic representation of women and women of color within traditional media. THIS IS IT NETWORK is taking an active role in organically and authentically changing history by telling the real and diverse stories of remarkable women.

What should our readers know about your business?
I am an immigrant (Sierra Leone, West Africa), I am a mother (Sydney Rachel age 10 and Chase Rogers age 3), I am a former Division I Athlete (Field Hockey and Track and Field – La Salle University, Philadelphia), I am an Adjunct Professor (Temple University, Philadelphia – Personal Branding). I am a relentless entrepreneur with a passion to connect remarkable women to inspiring stories.

In 2009, I created a digital agency (i-g creative) here in Philadelphia, Pennsylvania, that aided small business owners – primarily women – with social media campaigns, publicity, graphic design, and web development. In early 2013, I was conducting mock publicity interviews with one of my “shyest” clients. She was extremely nervous about going on a local morning show and I was committed to helping her FIND HER VOICE. Often times the most talented people have the hardest time sharing their stories and therefore promoting their businesses.

I have always been an extrovert so speaking in public – with confidence – has always come easy to me. Watching my talented client struggle and frankly “whisper” about her passion and therefore business sparked an idea that soon would become my mission. SCREAM YOUR DREAM.

At that moment, I determined that my life’s goal would be to help talented professionals no longer whispering their wishes but to SCREAM THEIR DREAMS! On that day, THIS IS IT TV was born. I began producing my daily digital talk show that provides small business owners, industry leaders, and brand influencers with a fun online platform to “comfortably” promote their businesses, products, and services while sharing lifestyle news and celebrating the entrepreneurial spirit.

Building this self-funded platform and online community has been difficult and has required endless dedication, countless sacrifices, and unshakable grit. I believe that there is a strong need for a digital outlet that authentically shares the entrepreneurial journey of these extremely hard-working and brave individuals.

After interviewing over 700 professionals, I received requests from dozens of guests asking me to assist them in producing independent digital programs, instructional courses, and engaging promotions; that support their individual businesses and personal brands. I jumped at the opportunity to help these gutsy women in sharing their unique talents with their growing communities.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live outside of Philadelphia, Pennsylvania and I truly love the city. There is so much to do and see both historically and recreationally. Whether you want a great meal or you would like to see a show, Philadelphia has something for everyone. More information on Philadelphia can be found at: https://www.visitphilly.com.

I truly adore all of the Starr Restaurant Group restaurants. More information on their offerings and options can be found here: https://starr-restaurants.com.

The Kimpton Hotels are my go-to lodging wherever I stay but for a proper staycation, I love the Hotel Monaco in Chestnut Street in Philly. Check them out here: https://www.monaco-philadelphia.com.

If we are grabbing a cup of coffee we need to stop by La Colombe’s Fishtown location. There is no wifi but there is something so peaceful about enjoying your coffee while being unplugged. For more information on their Philadelphia locations click here: https://www.lacolombe.com/pages/cafes#philadelphia

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Special thanks forever and always to my mother Ada Barlatt. A scholar, leader, and educator, she is truly a remarkable woman. Shout out to Ashley Owens of Ashley Owen Assists for connecting me to this opportunity.

Website: https://thisisittv.com

Instagram: https://www.instagram.com/thisisittv

Linkedin: https://www.linkedin.com/in/cheldinbarlatt

Twitter: https://twitter.com/ThisisitTV

Facebook: https://www.facebook.com/thisisittv

Youtube: https://www.youtube.com/c/ThisisitwithCheldinBarlattRumer

Image Credits
Ricky Codio

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