We had the good fortune of connecting with Chavalia Dunlap-Mwamba and we’ve shared our conversation below.
Hi Chavalia, is there something that you feel is most responsible for your success?
Personalization and being personable is definitely key for myself and business. People want to connect to an actual person, and that allows for brand connection. I like to interact with those who support my brand and are following the progress. I allow them into behind-the-scenes activity, take the time to explain the approach to my packaging and even answer inquiries regarding specific products. It allows for a true connection, which in turn equates to a better interest to sales conversion ratio.
Let’s talk shop? Tell us more about your career, what can you share with our community?
As a perfumer, my approach comes from many inspirations but mainly my musical background. I like to take my time when composing, so that when the song is finished (fragrance ready to wear) the experience takes the wearer on an enjoyable journey – evoking all of the senses and capturing true emotion. Fragrance is an art form of expression for me, and I infuse 100% of my creativity. It has become a life conversation – even moreso after grieving the loss of my 3rd born son shortly after birth. Fragrance has the power to heal, and I aim to help create fond memories through scent. I’ve learned that those things we often shy away from sharing prove to be the most important aspect at connecting our brand to our target consumer.
Any great local spots you’d like to shoutout?
We would definitely visit Torchy’s Tacos because we both love a good round of Tex-Mex! We’d also hit up the historical district and take in some Kessler Park neighborhood sight-seeing. One can never go wrong with The Bishop Arts District to end the evening on a high note!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I definitely want to thank those who follow the brand on social media, who take the time to favorite our Etsy shop and those who leave reviews! All are extremely helpful and wanted.
Facebook: PM Fragrances