We had the good fortune of connecting with Charmeka Onyeneho and we’ve shared our conversation below.

Hi Charmeka, is there something you can share with us that those outside of the industry might not be aware of?
I would say most are unaware that I was working as a licensed nurse for 24 years before God completely changed my direction. I quit my job one day and never looked back.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Prior to God calling me to entrepreneurship, I worked as a licensed nurse for 24 years. I started my business in 2019 after being diagnosed with stage 1 uterine cancer. I was home recovering from surgery when God started giving me things to do with my hands. I actually started out doing waist beads as a hobby and it somehow turned into a business. 8 months later I had to have another surgery and this time while recovering, I made a jar of body butter and one thing led to a million things and now I have a whole line of hair and skincare products. I have learned a lot along this journey and I have since started a sister circle monthly chat to help other ladies that are new to owning a business. I am where I am because of God…my faith. My business name was named because of a conversation I had with God. In this conservation, God promised that He would give me Beauty for Ashes. All the pain would serve a purpose. I want people to know that I genuinely care about each client and their results. I want to change the perspective of how we as African Americans view our hair and skin. We are some uniquely beautiful people.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I had a friend visiting, I’m not sure where I would take them because my husband and I don’t frequent many places in Longview. We spend most of our free time in Dallas, Houston or other cities. We do however love Texas Roadhouse. Tyler which is about 40 minutes from us, has several wineries that we would likely visit.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate my shoutout to my mom, my husband and my kids (Alaxic, Amber Alauran and Aidan). They support me even when they don’t quite understand where I’m going with all this. I’m very thankful for a great support system.

Instagram: beautyforashesbycharmllc
Facebook: beautyforashesbycharmllc

Image Credits
Chris Paul Thompson

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