We had the good fortune of connecting with Kelly Stark and we’ve shared our conversation below.
Hi Kelly, what role has risk played in your life or career?
What I love about marketing is that we can take risks and easily change course if the results aren’t what we expected. I am a risk-taker by nature, and I easily get excited about offering the latest marketing technology or going after new markets. My business partner balances me out. She asks the right questions to evaluate an initiative’s risk against its potential reward. My motto is to be brave and go for the risks, but be humble and admit when I make mistakes or need help.
What should our readers know about your business?
My passion is to help technology companies communicate their innovations and help shape tomorrow’s world. My engineering background and marketing experience at several large and small high-tech firms enabled me to create a unique high technology marketing company called Forward Vision Marketing. Our team together has 225 years of experience in technology and provides winning marketing strategies and services for telecom, energy, healthcare, security and wireless industries.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I live just 20 miles east of the city of Dallas in Rockwall on Lake Ray Hubbard. When people come from Dallas to visit me they feel like they are on vacation because we can take the boat to The Harbor to eat, hear music and just play in the water. It’s truly an escape. Also, if you ever just have to have a quick meeting or outing near DFW airport, I strongly recommend Mi Dia from Scratch https://midiafromscratch.com/. My sister had a layover and we sat outside because they have great fans and misters. The drinks and food are amazing.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Early on in developing my marketing business, I read the book 4-Hour Workweek, by Tim Ferriss. I definitely don’t work a four-hour week, but I grasped the idea that I am limiting my business if I’m the sole service provider. My success came when I hired experts in the different aspects of marketing and in supporting roles like accounting so I could focus on growing the business. I added a partner who brought in new clients, and our business doubled. We also created a board of directors to guide us, help us continue to double our business, and avoid pitfalls.