We had the good fortune of connecting with Catie Crump and we’ve shared our conversation below.
Hi Catie, what led you to pursuing a creative path professionally?
I have always been a creative. There is something about getting to be artistic that has always driven me. I never wanted to be like anyone else, I wanted to be unique and different. I moved to Nashville at 22 to pursue music and songwriting. This was my creative outlet. I poured my heart and soul into music for years. At 24,I began working in the film industry. I worked in costume and wardrobe department. I spent 3 years getting to put looks together and let my creativity pull me a different direction. At 27, I met my married my husband ,Jared, and moved to Aubrey, TX. I had left my job as a wardrobe assistant, and honestly was looking into finding a 9-5. For me, this was like putting an animal in a cage. I need to create! So, I baked! I have always loved to bake, and I especially loved baking cookies. I spent hours upon hours in our apartment kitchen creating new cookies, and perfecting my recipes. It became my outlet. My husband encouraged me to sell my cookies. It took a little convincing, but I decided to just go for it. I went all in. Nancy Cates Cookies was born in 2017. I named our sweet cookie company after my Grammy, Nancy, and after my nickname Cates. I spent hours upon hours researching branding, graphics, and all that goes along with building a business. I was getting to use my artistic nature in so many different ways. It helped fuel me! After being based out of our home for 2 years, we opened our first brick and mortar. Nancy Cates Bakeshop was opened in 2019. I got to design and use my creativity in so many different ways. It was a challenge, and I welcomed it. Creating menus and new recipes has given me life over the past year. It has been hard, but so worth it!
Let’s talk shop? Tell us more about your career, what can you share with our community?
In 2018, we finally decided to open a brick and mortar Bakeshop (I had previously run it from my home) I knew that the only way it would work, would be to fully surrender it and dedicate it to the Lord and His kingdom. We had to completely renovate the building that we are in. The building is from 1896. We spent hours and hours filling the building with prayers and worship. I knew that it would be so much more than just a bakery or cookie shop. Nancy Cates Bakeshop is a place where people enter the door and encounter Him and His heart. Yahweh shifted my business plan to be fully His. Each day I have to surrender it. From the get go, when I let my foot off the gas and let Him do it, it actually grew and became something I could never have created. Yes, I want my cookies to be amazing, my employees to be trained well, and definitely not go broke, but when I work from a seated position of rest, and let Him move and guide is when I being to see His glory in a little Bakeshop in the middle of Aubrey, Texas! It’s more than a Bakeshop. That’s our heart. Every meal that goes out, every cookie that gets shipped, every coffee that gets poured is prayed over. I have seen people walk in the Bakeshop feeling heavy, and leave with hope. That is not something I could ever try to produce on my own. It’s only though Him and His presence in Nancy Cates.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my besties, Cait and Maye, were visiting Aubrey, I would most definitely start at our Bakeshop on Main St.! We would each have a sweet potato breakfast sandwich and an Elm Fork cold brew! From there we would so to Casey & Co. There, we would load up on the best candles ever, and shop her amazing boutique! We would eat lunch at Upper Park Cafe on Main st, and eat dinner at World Famous Moms on Main! Aubrey is known as horse country, so we would spend time driving around Aubrey looking at all the gorgeous horse ranches. We would end our time spending time on our back porch playing guitar and singing!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate this shout out to my husband Jared. He has been the unsung hero of Nancy Cates from the very beginning. He has encouraged me, prayed for me, and spent hours in the kitchen helping me bake. He invested so much of his time, and our finances (when there wasn’t much) into our Bakeshop. He has held me numerous times as I cried my eyes out due to the exhaustion that comes with owning a bakery. He speaks life to me when I feel discouraged, or when I feel I can’t keep up. Watching him with our employees and customers has been such a joy to me. This Bakeshop has brought our marriage closer, and helped us grow in ways that I never imagined.
Zulu Whiskey Stefani Lynn Photography