We had the good fortune of connecting with Cappie McBeth and we’ve shared our conversation below.
Hi Cappie, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
When I first started with Touchstone Crystal by Swarovski, I had some ambivalence about direct sales…in fact, I’d never actually SOLD anything before! Early in my first year of sales, I was asked to donate money for a mission trip. For some reason, I blurted out that I’d be glad to have a party for her and donate the proceeds. The party went well enough that I was able to completely finance that mission trip! And the light bulb went on. I could use this business as a vehicle to raise money for causes!!! That gave me a whole new “why”, a whole new level of comfort with what I was doing, and a whole new way of doing business. Not all of my parties or events are FUNdraisers, but I always offer that as an alternative to anyone. I have made so many lasting friendships because of these FUNdraisers, learned so much about the not-for-profit world, and I’ve been able to make significant contributions to causes I care about. I especially love getting to help small local non-profits, as they have been particularly hard hit by the pandemic and all it entails. I work with some of the most caring, giving individuals; both my hostesses, the party guests, and the volunteers for the organizations I benefit have a spirit of generosity that makes me proud and humbled to partner with them. I am doubly blessed now! I’m able to help women sparkle on the outside with my jewelry, and I help many more sparkle from the inside out as we help others!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is being a representative of the direct sales division of Swarovski, the world’s finest crystal company. My product alone sets me apart, because there is no other fashion jewelry that can say they use only first-quality Swarovski crystals in their jewelry! What I am most proud of is that I am able to use this amazing product to make a difference in the world…sowing sparkle both on the outside and on the inside of women I meet! Has being known as the Sparkle Girl been easy? After all, it sounds like all rainbows and unicorns, right? Not exactly. I get told NO more often than I get told YES. I endure long hours, late nights, lug heavy cases, get ghosted, and set goals that are dependent on the actions of others. But it’s all worth it when I write that check to the charity, hear from satisfied customers, and make wonderful new friends. The main lesson I’ve learned is that JOY is around every corner, no matter what my circumstances and no matter how my business is going. I’ve accepted that business is cyclical I’ve also accepted that I can only control my own actions and reactions. Throughout the pandemic, I’ve learned that people truly want to help small businesses like mine, and that has meant so much. I’m so proud to represent a company like Touchstone Crystal by Swarovski, which has done so much to help its consultants succeed this year. And I just want the world to know how grateful and blessed I am to be on this journey!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m going to pretend the pandemic is OVER to answer this! I would definitely take them to the Dallas Arboretum!!! That’s my happy place in East Dallas! Then maybe we’d go to Lower Greenville and try to snag a seat outside at one of the restaurants! I love the Bishop Arts District, the Dallas Farmer’s Market, as well as Trinity Groves area. We could hit one for breakfast, one for lunch, and one for dinner. If the Mavericks or Stars are playing, we’d go early and eat in one of the fun restaurants around AAC and take in the atmosphere. Same if the Rangers are playing! We’d have to spend a day taking in NorthPark just for fun…not like we can afford much there any more, but it’s so fabulous! Of course we could try on shoes for HOURS at Nordstrom! One day we’d have to spend around Lake Ray Hubbard. I”m addicted to Rodeo Goat at the Harbor, and my friend will soon be opening The Rustic Brush there, so we could make a fun project, then go back out and watch the sunset over the lake while we have some drinks on one of the many patios…or maybe go to downtown Rockwall and eat at one of the great restaurants there. Then it’s over to The Food Hall at Legacy West, or maybe one of other great restaurants in the Legacy West area. If they’re Cowboy fans, we could tour The Star…if not, we’ll go over to The Rail District in downtown Frisco and hang out. Then we could go to downtown Grapevine one day, and maybe over to Southlake Town Center for some shopping and dinner. Maybe then we should check into the Cooper Clinic to detox!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
In all honesty, the person who is impacted the most by my dedication to what I do is my husband, Joe Dan McBeth. MANY nights he comes home to an empty house and no dinner because I’m off “partying”…selling jewelry, that is! Then he waits up for me to make sure I make it home safely. He takes packages to the mailbox (mostly without complaining), loads all my jewelry and supplies in the car and then unloads it when I get home, puts up with jewelry taking over the dining room, the pool table, and one entire bedroom and part of another. He turns the TV down during the now non-stop nighttime ZOOM meetings, and never complains when he comes home to a houseful of women training or playing with jewelry! And he does it all because he sees how much joy it gives me and what purpose it has instilled in my life. He is equally generous with his time and money in our community, and together we feel we are making a difference in this world!
Vanessa Bordasch/The Box Pix