We had the good fortune of connecting with candance fitch and we’ve shared our conversation below.
Hi candance, what role does tech play in your business?
The Social Media has been a HUGE factor in Animals Anonymous. This is where we can connect and share ideas on a daily basis with our audience. I have multiple groups for different venues that deal with us. For example: we have a closed group for our fans to feel like they are in a special part of a club. We have a BUY- SELL -TRADE page exclusive to our brand. This way if someone gets something that may not be to their liking, size or just wants something different, they have the opportunity to trade,sell or grab a unique design that they are looking for. We have a page for or Moderators, where we can get them to discuss new Ideas or just let us have a little one on one with them. We have a podcast where they can hear our voices and feel like they know us in a way where we can be ourselves. We have a page where Zoo’s, Sanctuaries or someone who is looking into Conservation can bounce ideas of fundraising to what has worked and what hasn’t. Just the ability to share photos of products that we are thinking someone might like and be shared to thousands of people in seconds…the feedback on this is enormous.
Alright, so let’s move onto what keeps you busy professionally?
We make everything ourselves…we have a staff of GENIUSES!! I can’t draw, but i love to photograph. We have my husband who hand draws with pencil and toilet paper…the finished art looks like a black and white photo! Our son traded a 911 dispatcher job into a world of embroidery…he now has some of the top gaming industry begging for his touch~ Most of our staff can crank out the coolest tees and the next minute be suited up to fight a fire! Yes, most of our staff are Volunteer Firefighters!!! They are the ultimate Super Heros!! I cannot brag enough on our team of Amazing Individuals who makes my job easy.
Any great local spots you’d like to shoutout?
We have a Big Cat sanctuary just 3 minutes from us!Alexis actually lived there for a while!! They can see Lions, Tigers and Bears playing in their own swimming pools where the local fire department (most of my staff) donate fire hose to make hammocks and toys for the Tigers and Bears…And of course who wouldn’t want to hang out at the Firestation!! I might know the Fire Chief…(AKA my hubby )it’s right next door to my house in a spooky school that was built in the early 1900! You know firemen are the best cooks~ or we could get some excellent Gumo at a little place called GOG Gumbo. They are a husband and wife team that make a mean gumbo! Don’t let me get started on their PIE!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
ALEXIS Magdeline!!!! She is the one who took a leap of faith and trusted me.(Her Crazy MOM!) She was a ZOOKEEPER!!! She had the coolest job in the WORLD! She took care of 3 toed SLOTHS!!! The only facility in the US that has them and she got to hold them daily!! fairy penguins! When she became pregnant and had to take a sabbatical, I told her to keep her passion for conservation and come to the dark side to make tees! Crazy?!? yes! But She took her passion and poured her heart into the love she felt and the hard work of being a zookeeper into a feeling that others could wear and show their love and compassion to the world. She writes personal notes to each individual who orders and she has people who have ordered over 50 times!!!