We had the good fortune of connecting with Brandy Craft and we’ve shared our conversation below.
Hi Brandy, can you walk us through the thought-process of starting your business?
While working a long retail day I had one of my favorite male clients come in to shop for an upcoming trip. While styling him, he told me that the next time he came in town to shop, he didn’t want to see me working at the store. Slightly offended, I asked him why would he say such a thing. He stared right at me and said, “go home and write down your skill set and find value in what YOU are good at.” It dawned on me at that moment that he was telling me that I needed to enlarge my own territory and take a risk on myself. I definitely went home that day and did just that. After creating my list, I gravitated towards three things on my list of skills. I am Sales driven, Relationship oriented, and a lover of all things fashion. I started thinking of a way of how to bring this trio to life in a business format. It was hard to abandon the brick and mortar retail life because it was low risk. I knew the system and it was easy for me. I now had to reposition myself and learn how to sell “me”. When processing this, I began to dissect my clients habits and our relationships over the years. They weren’t shopping with me because of the brand of the store I worked in, they were shopping with me because of ME. I went to my vision board and started creating some ideas. I now successfully run CRAFT + STYLE Wardrobe Services. We offer everything from closet organization, custom look books, personal shopping and more.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I love people. When I started in the retail world almost 20 years ago, I learned that I loved the people more than the clothing. I can tell you countless stories of how many times I have celebrated, cried, prayed, and lifted clients up in the fitting room from the trials of life. I learned along the way if you genuinely invest in people, the return is great. Today I have many clients that I call loyal friends and some even family because of my commitment to them. I am humbled and very proud of this. Each new client I take on I like to get to know them at a personal level. It is simply the little things that count. At the end of the day most people just truly want to know that you care.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a momprenuer. I am super low maintenance contrary to the stylist stereotype. I would definitely take my friend to Legacy Hall in North Dallas, which is an innovative, European-style food hall combining the best elements of live entertainment and food around. It is 3 stories tall and features tons of cool eateries and live bands. This is an awesome weekend spot for people watching, flashy cars, and the hottest designer shoe sightings.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband, Dr. Chris Craft, is my number 1 fan. He religiously encourages me and has led me to shoot for the stars since we first met. He is brilliantly smart, humble, and admired among his colleagues. We have two little humans together, Aubree and Jonah, that make this crazy life worthwhile.
Facebook: CRAFT + STYLE