We had the good fortune of connecting with Azelie Dugas and we’ve shared our conversation below.
Hi Azelie, why did you decide to pursue a creative path?
I feel everything. I feel everything all the time, deeply. Expressing myself has been a lifelong journey. Art has been a vital part of my life for as long as I can remember just for my sanity. Tufting has been an amazing medium because I am able to find my own personal style and express my emotions, while still creating something that there is a market for. It’s such a privilege to have my creative expressions be used to decorate people’s home’s. Decorating your home is something so intimate. To be able to support myself by harnessing my emotional expression is a huge blessing and I am so grateful.
Alright, so let’s move onto what keeps you busy professionally?
What I am most proud of with my art is my personal style. A lot of my pieces are feminine heart rugs. Regardless of the medium, I have always been inspired by femininity and pushing the boundaries of beauty. My work is fueled by finding beauty in the nontraditional, in the sadness, in the darkness. It has not been an easy journey in finding my personal style and finding the confidence in showing it to the world. Finding my personal style meant confronting what I see as beautiful and asking myself why I think it’s beautiful: is it coming from the outside world or truly myself? I want the world to know that every piece I create is inspired by my own personal story with self love, beauty, and femininity.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a dog mom so I LOVE going to the Shacks in The Colony and going to the dog park. Turbo is my favorite spot for pizza and drinks. When it’s not so hot, we love going on long walks at the Arbor Hills Nature Preserve.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have so many people to thank for my success in my business. Tufting is such an equipment heavy artistry and took so many trips to Home Depot and rearranging my small studio apartment to create space for all of my tools and canvases. My father, Andrew Dugas, who was a business owner and creative himself, jumped all in when he heard I wanted to start my tufting business. He has helped me keep the inspiration when the numbers did not look the way I hoped. He is always calling me wanting to talk about different marketing ideas. He has helped me with every mental block, doubt, and insecurity I have faced with starting my own business. My partner, Taylor Buchanan, also has made a huge effort in my tufting business. He has gone to almost every market with me and is always inspiring me with ideas when I have artist’s block. I am very self critical when it comes to my work, and if Taylor wasn’t there singing my praises I don’t think I would be able to have the confidence to put out half of the pieces that I do.