We had the good fortune of connecting with Audrey El-Khoury and we’ve shared our conversation below.
Hi Audrey, what was your thought process behind starting your own business?
I always wanted to create something that was mine that I could do anything with, and share with others. During the pandemic I sat down and went through a million things I liked to do, until I got real honest with myself on what I truly love.
Alright, so let’s move onto what keeps you busy professionally?
When I originally started my business I put out products that weren’t 100% what I wanted. I don’t regret it because I fully rebranded and pushed myself to actually create what I truly wanted to! I went through the whole process, learned more skills, patterns, samples, sewing, sourcing fabrics, met new people, learned more of what I liked and what I didn’t, and most importantly learned about myself. Each step of the process was a challenge and pushed me out of my comfort zone. Everyone should know that if what you’re doing now doesn’t feel right, you always have options to change it completely. Because that’s exactly what I did!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I was showing you around the city I would take you to Edge. So you could see the entire city from above. Seeing the city from up there makes you feel like anything is possible and I leave feeling empowered. Introduce you to one of my favorite restaurants- AbcV, I really enjoy eating plant based even though I’m not totally vegan. Maybe even a spa day at ancient aire, with a massage. I’m very into wellness, self care, and health so I love to include that in most of what I do! Spend time in Central Park, get drinks at a speakeasy, and get oysters at Grand Banks would all be necessary too.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Michelle Shornak!!! She’s the mom of a really good friend of mine, Maddy. Michelle is an artist – when I was younger she was making jewelry and then transitioned into making the coolest reworked glass windows ever. When Maddy and I would hangout I would be constantly digging in all her moms beads, wires, and art supplies trying to help her all the time. Also Allure magazines really introduced me to my love for fashion growing up.