We had the good fortune of connecting with Amy Senter and we’ve shared our conversation below.
Hi Amy, can you walk us through the thought-process of starting your business?
I’ve always had an entrepreneurial spirit since I was a little girl. I remember selling friendship bracelets and keychains in our front yard and starting up neighborhood clubs. Teaching and creating just came naturally to me.
In college, I majored in Education and Art. I spent four years teaching before leaving to stay home with my children. I dove into art and writing classes—anything to fuel my creativity. I opened an Etsy shop where I sewed, painted, and repurposed vintage items. While it didn’t make much money, it was empowering for me to have my own little side hustle.
In 2014 I got really sick with Late-Stage Lyme Disease—I mean wheelchair, 80 pills a day, needing a nanny for my kids kinda-sick. I experienced anxiety and depression and felt utterly helpless at times. It wasn’t until 4 years later, that I decided I would choose joy and live with intention no matter what my circumstances might be.
However, even as my health improved, my constant flare-ups prevented me from going back to the classroom anytime soon. It was during this time, that I realized all of these experiences could be combined into something creative of my own that actually could be turned into a business I loved.
I began blogging about my personal experiences during this difficult time, and later realized that being a professional blogger was a real, attainable career! All I needed was patience and self-discipline. Over time, my stories of self care, goal setting and Biblical application in the real-world resonated with women all over the world!
Using my background in education and my passion for art and writing, I created printable resources for women to use to study their Bibles in a way that was simple and understandable.
Reflecting on my own experiences with hardship, parenting, and a 17-year marriage, I strive to encourage and empower women to live life with intention through resources to help them in their own personal and spiritual growth.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I think what draws people to my site (besides the story of how I got started through my Lyme disease troubles), is my style of approaching Bible study in a simplistic, visual way.
It’s difficult to study the Bible in general. In the past, I’ve struggled with where to start, the correct interpretations, and the Bible’s historical context, so I was determined to at least figure out how all the different stories fit together.
Through diagrams, maps, lists, geneologies, and doodles, I bring complex ideas to life. I draw, hand-write, and organize everything in a way you would if you were taking notes in a classroom on a scrap piece of paper.
What started out as writing and doodling in the margins of my Bible, turned into a means of using my talents for art, writing, teaching and organizing to clarify the historical narrative of the Bible.
Growing up, I had a passion for art, but I was never the best artist in the room (I’m looking at you, Figure Drawing 101). Therefore, I believed I wasn’t truly an artist. But when I drew for myself, stick figures and all, I realized that it didn’t matter what it looked like, only that it brought me joy and clarity in what I was trying to learn.
Last year I completed hand-drawn outlines of every single book of the Old Testament that you can print through my site. This year I’m on track to finish the New Testament! I am encouraged often by others telling me how they never enjoyed or understood their Bible until they found these resources!
Everyone is creative in their own way—whether you are skilled at teaching a child a new way to understand a math concept, or you know how to decorate a space to make it feel cozy and inviting.
Claim your talents, whatever they are. Take pride in them and use them to encourage yourself and others to get inspired and be creative every day! Who knows? It might turn into a full-fledged business!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love to browse any place that is filled with creativity. One of my favorite outdoor spots is the Fort Worth Zoo. A USA Today poll ranked it number 1 in the nation! The layout of the park is beautiful, with waterfalls, bridges, streams, and plenty of tree canopies to provide a little shade. Besides enjoying the animals, there are many spots to sit and relax with a drink or take a moment to just enjoy the scenery.
For book lovers like myself, I can’t get enough of the Half Price Books chains all over the city, however, there is an amazing book shop/record store in downtown Denton called Recycled Books that I love to check out.
Every September since it started, I attend the Pinner’s Conference at Will Rogers Coliseum in Arlington which was created by Pinterest. This 3-day event is a mix of craft fairs and art classes that highlight some of the best local creatives! It’s a great way to connect with a younger crowd of local artists.
For date nights, my husband and I enjoy The Concerts in the Garden at the Fort Worth Botanical Gardens. A few years ago we enjoyed a picnic dinner in the gardens while watching a Led Zeppelin cover band that ended in a fireworks show. It doesn’t get much better than that!
For local places to eat, we love FnG’s in Keller and an all-you-can-eat pizza place similar in style to Texas de Brazil, called Taverna Rossa in Southlake.
However, I’m always up for tiramisu over at Italianni’s in Hurst.
For a relaxing downtown stroll, I prefer Roanoke or Grapevine’s Main Streets, because of the boutiques, unique restaurants, and vintage movie theater.
As far as places to take kids, my children love Altitude Trampoline Park in Keller, the splash pad at Parr Park in Grapevine, and Kid Mania in Fort Worth.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Hands down, my husband has been my biggest supporter throughout this process. He has given me room to experiment, fail and get back up again without judgement or discouragement. He believes in my abilities and the mission I am pursuing to help women all over the world grow in their personal and spiritual lives.