We had the good fortune of connecting with Alex Rasmussen and we’ve shared our conversation below.
Hi Alex, what habits do you feel helped you succeed?
I am very dedicated to being consistent in everything that I do, whether that be in my work life or personal life. I like to attribute my success thus far to my endurance, hard work, and also never allowing myself to give up. My work method is to try every strategy that I can think of, find what works among everything that I have tried, and double down on that. That is how I have reached success in my career and in my life.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I started Neon Canvas with my business partner, Dr. Kyle Fagala, five years ago. We are a full-service integrated marketing agency that works on design, strategy and digital marketing, particularly for orthodontists and healthcare companies. Some of the local companies that we have had the pleasure of working with are Shaw Orthodontics, Wilson Orthodontics, Texas Smiles, Hemphill Orthodontics and Krieger Orthodontics and Design Smile. I also am a co-owner of Signature Advertising, where we work with many local businesses as well as national companies including FedEx, Hampton, Homewood Suites, TruGreen and International Paper. At our core, both of my companies are story-tellers. We bring to life who our clients are immediately when someone enters their websites or social media accounts. Each company has its own personality, and we work to make sure that shines through across all of their platforms. Throughout my career, I have learned to always be ready for challenges. I know that I cannot control what is going to happen. I can only control the state of my work and how prepared I am. I spend most of my days taking care of others and making sure that everyone else has what they need and is happy. When I am in the moment, I don’t notice the work that I am doing. Instead, I am focused on the work that others are doing around me. I am so focused on living and enjoying the present moment that my businesses and clients are my passion, and working with them never feels like work. I also am a big advocate of a work-life balance. The joy that I feel when spending time with my wife and family is what fuels me to continue working daily.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When I am in Dallas, I always have to go to In-N-Out Burger for a casual lunch. If I had a friend visiting, In-N-Out is definitely the first spot I would take them for a little post-airport snack. I would then make sure that after settling in we visit Parliament that evening for cocktail hour. It is a great place to have a drink and meet and greet others. After cocktail hour, I would take my friend to Kenny’s Italian Kitchen for my favorite Italian food in Dallas. The next day I would make sure that my friend got to experience a Cowboys game at home. It is an experience unlike any other with what I believe are the best fans in the country. After our exhausting day of football, we would get a delicious dinner at Y.O. Ranch Steakhouse, which is so reasonably priced. I would then make sure that my friend gets the opportunity to be a part of one of the many, amazing live music experiences that the city of Dallas has to offer. I heard the Zac Brown Band at the Dos Equis Pavilion and Coldplay at the AT&T Stadium, and those were two of the most entertaining shows I have experienced. The next morning I would take my friend to Meadowbrook Park in Arlington for a round of FootGolf because we love playing and it’s the best FootGolf course around. I would then take him to Snooze an A.M Eatery for a delicious brunch before taking him back to the airport. Let’s just say that any friend visiting me would be well-entertained and well-fed.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate this shoutout to my wife, Sarah, who never ceases to amaze me. Not only is she an excellent wife and mother to our children, but she has been a huge support in my business success as well. In fact, she serves as an account manager for my company and is also our Chief Culture Coordinator, making sure that we have the best experience and camaraderie that our employees deserve. My business partner, Dr. Kyle Fagala took a risk by investing in my ideas years ago and he has been a meaningful supporter all along the way. Most importantly, my team of employees is responsible, in large part, for our success. Our clients trust us because of the strong, carefully crafted relationships we have built with each of them to make sure that we are delivering the perfect items for their individual companies’ needs – and we’re able to provide just that.