We had the good fortune of connecting with Alesa Gerald and we’ve shared our conversation below.
Hi Alesa, how has your perspective on work-life balance evolved over time?
Having a work-life balance is very important, especially to early career professionals like me. Burnout is very real, and if you’re new to your industry, then you have a lot of time left to go and can’t afford to burn out too soon. What I like to do is make time to relax. That might mean scheduling a massage, hanging out with friends or even a night in with a good book or watching Netflix. But having a chance to reset is so important because it allows me to come back to work energized and refreshed.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I would love to say that I’m where I am today because of my own merits, but it’s just not true. I’ve had so many amazing people helping me on my path to becoming a public relations professional. In high school, my journalism teacher introduced me to newswriting. The same happened in college with PR writing. After graduating, an advisor recommended me for my first job out of college. All of these people believed in me and I am successful today because of them. The lesson that they taught me is that if you work hard and show kindness, you may get an ounce of that back someday, but also don’t forget to help others once you get where you belong.
Now, I’m in a job that I absolutely adore, and I help clients find their brand’s voice through enhanced social media engagement, newsletters, blogs and other forms of communication. I also freelance with a few local businesses as well.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well, this definitely depends on the friend, but here we go:
Sunday: Cowboys game and Texas Live
Monday: Perot Museum and The Gallery Rooftop Bar – South Dallas
Tuesday: Mavericks game and Hero – Dallas
Wednesday: Night in but takeout from Kenny’s Italian Kitchen (Addison)
Thursday: Wine tasting and dinner at Stirr Addison Rooftop
Friday: Museum of Illusions, Dealy Plaza and Pete’s Dueling Piano Bar
Saturday: Brunch at Ebb and Flow Dallas, Night at Cowboys Red River
Who else deserves some credit and recognition?
I would like to shout-out the Tau Rho Omega Chapter of Alpha Kappa Alpha Sorority, Inc. This chapter has shown me nothing but love, support and kindness since I became a member in 2020. This chapter is constantly growing and making a huge impact in not only my life but the communities of Lewisville, Carrollton, and surrounding cities. They have taught me so much in the last few years about sisterhood, leadership and mentorship. I am beyond blessed to be a part of this chapter.
Feature Image: Omar Ramos Photography