We had the good fortune of connecting with Aidee Granados and we’ve shared our conversation below.
Hi Aidee, how has your perspective on work-life balance evolved over time?
When I was in high school “time management” philosophy was super trendy and I totally bought the idea of its benefits. Big rocks first and at the end, the sand to fill in the cracks. Back then, without a cell phone, electronic agenda or laptop of my own, I was fascinated using the “calendar planners” sponsored by some businesses in my hometown. And of course, many post-it’s of different colors. I used to put on my calendar things like “taking a shower”, “studying”, “driving/commute”, “school”, “exercising”..…even when those were daily activities. Calendar planners and post-it’s developed into a “Palm Pilot” later on, which I remember was stolen from my purse one day and I felt “naked” without my personal organizer for activities. Nowadays, electronic calendars are a great tool in my day to day, connected to my smart phone, but I still appreciate my inseparable notebooks and the use of post-it’s once in a while. Using “time management” has allowed me to find a sense of control in my life. Now that I am learning about “attention management” my understanding of effectiveness and BALANCE has evolved and expanded. Yes, time is a key element of this principle and philosophy but not the only one. Attention management has prompted me to go deep inside myself and bring to the table my core values, emotions, goals, projects, in order to first of all, align them with my purpose and use them wisely. “How is my _(core value)_ showing up this coming week?” Attention management is not only a helpful resource for organizing my activities (like time management was), but a practice to continually align my core values with my resources in order to be more effective in my purpose, and more balanced! It looks like being mindful about “attention management” is allowing me to find a sense of WONDER, AWE, and even REVERENCE for my life and the lives of others.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
ROSAesROJO makes wellness and prevention accessible for the high-risk cancer population of Hispanic women in North Texas. Their mission is to educate them on the topics of nutrition, physical activity, emotional health, and positive thinking by using Spanish and culturally relevant content. This has been made possible thanks to our programs: The Rojo Way – a 20-hour total program that uses in-person group training, 1:1 mentorship sessions, support groups, and virtual resources. SuperVive – a virtual wellness education segment both on a podcast and YouTube video series. ROSAesROJO’s vision is leading Hispanic women to live healthier lives and reduce the incidence of cancer and other chronic diseases among them. The American Cancer Society (2020) confirms that more than 42% of all cases of cancer cases could be prevented if we only improve our lifestyle. In the last three years, ROSAesROJO has delivered 7,860 hrs. of wellness education, reaching 1,000+ women, impacting 4,140 indirect participants in the community, through our community wellness program The Rojo Way. Based on evaluation tools, our participants reported that: 91% improved choice in food options 89% improved emotional health 92% improved ability to learn optimism 77% improved resilience & well-being 83% could apply “immediately” what they are learning with us 100% recommended The Rojo Way On the other hand, thanks to SuperVive Podcast and YouTube channel, as of July 2020, we have published 60+ podcast episodes featuring 30+ special guests (influencers, bloggers, community partners and experts) with 4,500+ listeners and 25+ mini-videos with 600+ viewers. About Aidee Granados Aidee Granados is the Founder and CEO of Rosa Es Rojo, Inc., a nonprofit educating Latinas on wellness and cancer prevention. Since January 2012, Aidee moved from Mexico City to the DFW Metroplex area. A graduate of Tecnologico de Monterrey in Mexico, Aidee earned her BA in Business Administration and Master of Arts degree in Education. She is certified as Health Coach from the Institute of Integrative Nutrition of New York. Having lost her grandmother, mother, father and stepmom to cancer as well as being an immigrant in the US and after being a cancer survivor herself, Aidee decided to share her wealth of knowledge and experience professionally. Overcoming complex challenges has allowed Aidee to serve and accompany other Latinas on their journey to wellness and health. She has a strong capacity to lead and serve with compassion and a tireless determination to execute for solid results. As a wellness advocate for the Latino women community, Aidee has been selected as a 2019 honoree of the Minority Business Leader Award with the distinction of Community Advocate and has also earned the 2019 South By Southwest (SXSW®) Community Service Award. Aidee and her social innovation Rosa Es Rojo™, aim to reduce the incidence of cancer among Latinas in the US. Rosa Es Rojo has been a fellow of the 2018-2019 Social Innovation Accelerator of United Way of Metropolitan Dallas, part of Kernel Live, the accelerator program of United Way of Tarrant County and Social Venture Partners as advisee. Rosa Es Rojo was also recognized as 2019 DCEO CFT Nonprofit and Corporate Citizenship Awards “Organization of the Year < $99,000”. Always true to her heritage, Aidee is empowering more Latinas to make healthier choices, be more productive and in the end, be much happier. Aidee currently lives in Little Elm, TX with her husband Nathan and their daughter Maria-Andrea.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Klyde Warren Park Ray Roberts State Park True Food Kitchen Perot Museum The Star – Frisco Cathedral Guadalupe Trinity Groves Denton Downtown
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
ROSAesROJO, Inc.’s, participants, staff members, volunteers, ambassadors, and Board of Directors!