We had the good fortune of connecting with Natalie Maldonado and we’ve shared our conversation below.

Hi Natalie, can you tell us more about your background and the role it’s played in shaping who you are today?
I was born and raised in Fort Worth Tx. I grew up in poverty with my teen mom. While growing up I always knew I wanted more in life, and one of the biggest things was to become financially stable. So because of my background it made me want to chase my dreams of being a entrepreneur in the beauty industry. Which is why today I am a strong young hard working independent Latina business owner!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am 23 years old. I own a lash studio in downtown Fort Worth. I’m a licensed esthetician who specializes in lashes and more. I also offer lash trainings to anyone wanting to start their careers in lashing or wanting to learn new techniques.

I am most proud and excited about my amazing lash products that I have just launched for other lash artist in the industry to use.

Ever since I was a little girl I always knew I wanted to be in the beauty industry. I have had my license since 2018. I actually practiced the art for 3 years at two different lash salons before becoming my own boss/business owner. It definitely wasn’t easy. There was a lot of fear in me. Like if I would make it financially? Or if I would even gain more clientele? Or if no one would even book with me? I prayed to God for so long about it. I was so scared until I told myself to have faith and to trust God. As I witnessed other artist in the industry around me making it on their own. I told myself why couldn’t I? So I finally just did it!

The lessons I have learned along the way are to take care of yourself first. It is so easy to get caught up in your business making it literally your whole world. I went through something very traumatic recently in my life that it made me see life in a whole different way. Which has allowed me to put (me) first! Because things can happen in a blink of an eye. So without (you) as the business owner there will be no business. So take time to enjoy yourself and take that vacation! After all that’s the joy of being self employed right?

I want the world to know that I am a young strong Latina who loves being a boss, and who loves the beauty industry! I pour my heart into everything that I do. I’m a go getter if I want something believe I’m going to get it or I’m going to make it happen! My brand is a big part of me and where I come from and where I will be.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
God, Family and Friends

Website: Divinelashlounge.com

Instagram: Divinelashlounge

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.