In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Fred Becker | Corporate Event Entertainer & Performing Arts Center Show

Under Promise and Over Deliver! Because people hire me personally, there is no way for me to separate myself from the business. Therefore, the only way I can sleep at night is to know that I delivered such a quality service that people are blown away with the overall experience. There is no better feeling than exceeding expectations, and that becomes a motivating factor for Becker Magic. I would rather turn down a job (that doesn’t fit our service) than to just do it for the money. When I look at our customer satisfaction surveys, I think this has been a very good strategy for our business. Read more>>

Ron Rohde | Law Firm Owner & Motorsport Enthusiast

Long term decisions. Without a long term outlook, impulsive or short term money grabs can lead to a misalignment of incentives and goals between my clients and my law practice. Read more>>

Alicia Stepp | Fashion and Beauty Photographer & Director

Both professionally and personally honesty, humility and kindness are very important to me. I think so often in business, we can forget or neglect principles that are so crucial to any successful or happy relationship, be it professional or otherwise. Treating each other with kindness and respect with pure intention makes for much happier and productive partnerships. I want to work with and for people that I trust and enjoy and that in turn trust and enjoy me. Read more>>