We had the good fortune of connecting with Wendy Williamson and we’ve shared our conversation below.
Hi Wendy, what’s something about your industry that outsiders are probably unaware of?
By definition, a custom picture frame is a one-of-a-kind item, made to order for each customer. Our services include personalized design consultations. This means not only matching the color and style of what is being framed but also coordinating with the current art, furniture, and décor of the room it will be hanging in, while also taking into consideration the taste and needs of the customer. This can sometimes be daunting for first-time customers because of the volume of options available. We have literally thousands of moulding options, hundreds of matboard options, and dozens of glazing (glass) options available, which can be combined with near endless variety. When most people hear the term custom framing, they envision family photographs and traditional pieces of artwork. While these standard pieces are a significant portion of our business, there are a variety of specialty items which are truly one-of-a-kind, custom pieces. We have framed a wide variety of items, such as sports memorabilia, canes, flags, rugs, military uniforms, stones, masks, and even the occasional dog food bag. Whatever it is, if it will fit in a frame or a shadowbox, we can make something special for the customer to proudly display.
What should our readers know about your business?
For more than 50 years, the custom framing experts at Ken’s Custom Frames have been creating unique and beautiful designs to showcase artwork, photographs and memorabilia for customers in the Dallas/Fort Worth metroplex. It is our outstanding customer service, vast selection, and exceptional quality and workmanship that sets us apart from our competitors. We never settle for second best and always think outside the frame to give our customers the very best service and products possible. Our services include custom frame jobs, shadow boxes, frame repair, matboards, corporate/commercial jobs, and more. We have experienced ups and downs with sales over the years. Custom framing is certainly a luxury item and sales drastically drop when we experience a downturn in the economy. Prior to 2015, our methodology for continued business growth and performance was simple: offer exceptional customer service and superior quality. Our personable, professional, knowledgeable, willing and expert sales associates provide extraordinary service to our customers, thus retaining those customers through the years, and securing additional business through referrals. Since 2015, Ken’s Custom Frames expanded its marketing plan to include a website, email marketing, a new logo and branding, social media, association memberships, and local networking. These steps have increased our exposure, and have brought in a great deal of new customers.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I grew up in Fort Worth and went to college here and these are some of my favorite hot spots: • Fort Worth Zoo • Kimbell Art Museum • Fort Worth Museum of Science and History • Six Flags • Japanese Garden (Fort Worth Botanic Garden) • Benito’s • Joe T. Garcia’s • Carshon’s Deli • Ol’ South Pancake House (get the Dutch Babies…yum!)
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
In the late 1960s, after graduating from Texas Christian University, my dad, Ken Post, was looking for opportunities for business ownership. My uncle owned and operated a custom frame shop in Richardson, Texas and offered to teach my dad the ins and outs of the business. He eagerly accepted this offer and in 1969 opened Ken’s Custom Frames & Gallery in Fort Worth, Texas. I have been a part of Ken’s Custom Frames in some capacity since I was a child, playing in the store when I was small, and working during the summers as a teenager and young adult. I witnessed my dad’s strong work ethic, artistry, business management skills, and interpersonal skills combine, resulting in a successful small business. In 2015, he approached me about taking over ownership, and with his guidance and mentorship, I have been able to carry on the legacy and foundation that he built in the first 50 years of our business. He is the heart, soul, and quite literally the name of Ken’s Custom Frames and he continues to impress me every day.