We had the good fortune of connecting with Tiara Alexander and we’ve shared our conversation below.
Hi Tiara, do you have any habits that you feel contribute to your effectiveness?
Habits that have helped me succeed are:
1.) Set realistic timelines and manage priorities for my clients and myself.
– Do not set timelines that are not manageable. Always allow a buffer when you can. Ensure your priorities align to the priorities of the business.
2.) Write it down (whatever that “it” may be). What doesn’t get written, doesn’t get done.
– Being a wife, mother and business owner a lot of things get thrown at me on the fly. The best way I manage life and business is to write it down along with a expected completion date.
3.) Focus on things you can control Such as your attitude.
-You can’t control what others do, however you can control your behavior and your reactions.
4.) Prayer and Reflection
– I am always on the go! Between daily meetings and family time I don’t get much downtime. Some of most valuable moments in my day are showers and car rides. Morning prayer in the shower and silent car rides to mentally prep for the day or reflect on what happen during the day.
5.) Show up and be yourself everyday. They will adjust.
– It’s easy to get lost in the optics of what your think a business owner/CEO is supposed to be. You can find yourself acting out of character. It’s exhausting to play a role that’s not meant for you. It is so important to me to just be my true authentic self. My clients would tell you I am honest and just me. It’s too hard for me to attempt to be something I am not. One of my favorite quotes of all time “Remind yourself, Nobody built like you, you designed yourself”- Jay Z.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Simply put – I grow your business through digital marketing planning and execution. I help business owners develop digital marketing strategies that increase engagement, grow their business and ultimately grow their revenue.
What sets me a part from other agencies is that I work one-on- one with my clients. I am not interested in keeping marketing “secrets” to myself. I want my clients to learn! I want my clients to understand what works well for their business. My clients should understand their competition, however don’t get consumed with what the competition is doing. Focus on you and what works for you. I also want them to understand how to relate directly with their target audience…What are their likes, interest, how does he/she like to be spoken to. All in all… I want my clients to win. I am not only their digital marketing consultant, I am their biggest cheerleader.
I began my career working in retail operations for one of the top marketing companies in North America. I later went on to work for one to the largest tech companies in world managing their retail brand marketing for their direct-to-consumer channel. This career opportunity allowed me to work with some amazing people and brands such as Otterbox, NFL Hall of Framer Ray Lewis, Gail King, Harpo, Expedia, Coca-Cola to name a few. After 7 years of that experience, I knew it was time for me to do more. So, I decided to accept an offer with a top financial corporation’s Marketing Team. This opportunity was the game changer for both good and bad. I learned so much about social media planning, building engagement strategies, SEO strategy, graphic design for social media, websites, etc. But here comes the bad – I did not realize how much change this organization consistently went through. From consistent changes in executive leadership to department changes. While dealing with the consistent changes or leadership…boom COVID happens and so do the layoffs. I was completely shook and didn’t; know what to do. After getting over the ugly truth of being unemployed, I decided not to wallow in my sorrows but to take the opportunity to find passion in something. I started learning about photography, mastering productivity, basic business Mandarin, website creation, social media management…basically anything that seems interesting. After studying so many topics I started to realize why am I doing all of this work to only give it to an organization that considers me replaceable? Shouldn’t I put this time and energy into something that is my own? Instead of waiting for a seat at their table, why don’t I build my own. There it was – The Alexander Agency was born.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
True Kitchen + Cocktails
Legacy Food Hall
Roots Southern Table
Cowboys,Rangers or Mavs Game
Myx Blend Bar
Ebb & Flow
Who else deserves some credit and recognition?
I would credit my success to my family. I come from a family of analytical and creative minds.
– My father is an engineer that believes in putting in the time and hard work to meet your goals.
– My mother is a creative, she taught me the importance and shared her passion in the arts and crafts.
– My sister is smart, cool, super analytical, honest and my 1st best friend.
– My amazing husband, he allows me to be me free of judgement. He supports my dreams and ideas with no complaints (ride or die hubs).
– Lastly, my sweet and adventurous son. .He gives me the drive to work hard and never give up. I want to create a path for him to pursue what career his heart desires.