We had the good fortune of connecting with Ted Hoffman and we’ve shared our conversation below.
Hi Ted, what do you attribute your success to?
I spent most of my career in corporate America. The transition to the startup world was a natural one for me personally. Anyone who decides to make the same move needs to be prepared for endless challenges. Key characteristics, do not give up, work harder than the next person everyday, be prepared to work 7 days a week, be prepared to do all the little and hard things, be organized and be detailed. The FLY Brand resonates with its customers so several reasons. We are a made in the USA product. We are a CLEAN product company and our formulas are paraben & sulfate free. We think we have unique packaging and brand design. Lastly we have formulated a great product and continue to see +80% reorder rates. FLY is a very attractive destination for millennial men!
Alright, so let’s move onto what keeps you busy professionally?
I worked on Wall Street for most of my career in Equity Sales and Trading. Most times, I think the defining trait for me was my work ethic and integrity. I flat out worked harder than my colleagues. I was the first one to get to work and the last one to leave. I was a success on wall street because people appreciated my drive and integrity. You have to do things the RIGHT way, period.
Who else deserves some credit and recognition?
Even as a older entrepreneur, I would say the driving positive force of encouragement continues to be my MOM. There are times of exhaustion and frustration, but Mom always finds the words to reverse my course.