We had the good fortune of connecting with Tania Hussain and we’ve shared our conversation below.
Hi Tania, can you walk us through the thought-process of starting your business?
“Basically Steve Wozniak and I invented the Apple because we wanted a personal computer. Not only couldn’t we afford the computers that were on the market, those computers were impractical for us to use. We needed a Volkswagen.” Steve Jobs said in an interview when talking about why he started Apple.
I wanted to provide business owners with Volkswagen. When doing research into companies that provided social media marketing there was a vast chasm between those that were providing services at a premium and those that were volume-based. I wanted Blue Seed Solutions to provide personalized boutique service to small and medium-sized businesses to fill the gap in our industry. I’m happy to say that we are doing just that! We take the time to sit down with the client, work out a marketing strategy and work towards their goals.
John Chambers once said, “The currency of today and of the future is three-fold: trust, track record, and relationships. A company’s track record of success combined with their relationships with hard-earned customers creates the trust needed to survive.” I have worked for years creating trusted relationships and continue to honor those relationships today. Many of my clients have been with me for years which is a source of pride for me. They have trusted not just one business with us, but have started multiple businesses and given us those businesses to market as well. We are blessed to have this kind of trust of our clients.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Until you have been an employee, you can’t be a good employer. Or at least, that’s how I run my business. After having worked for a non-profit, leading them for over 10 years in fundraising efforts along with branding I have learned how to lead teams and be a team member. When working with a start-up, I learned how to build a brand, market that brand, and work for an employer (not my first). Now as a business owner myself, I approach my employees with compassion and that has led to great productivity and creativity. Allowing them the freedom to do what they are hired to do and work in teams is the greatest gift I can give them.
Our biggest challenge has been to hire and train to keep up with demand. all the while building processes. We are growing and it’s a great problem to have however we also need to fulfill demand. Currently, I am onboarding Arif Hussain as COO. He comes to us from Edotco, a Malaysian company that he took from startup to multi-million dollar industry in just a few years. He will work on bringing structure to our company as well as business development.
2020 was a tough year for all industries as well as ours however, as the year progressed and businesses started to realize how much they needed an online presence, we became increasingly busy. The market was headed towards more online purchases, higher demand for productive websites, online shops, etc. within the next 5 years but the pandemic sped up that timeline into one year. Brands have learned during this pandemic they need to respond to customers and their needs via social media. The brands that have done this successfully will benefit the most. Because more and more consumers are working from home, juggling children, chores, etc, brands have to recognize not only a new audience but how to market to this new norm in the here and now. Making the process as seamless as possible will win over consumer loyalty in this new era.
We are a brand that continues to grow with our clients. We provide a boutique experience for all our clients ensuring they feel welcome, heard, and we work with them to help their brand grow.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh, what fun because this has actually happened! My friend was visiting from NC (now living in Kansas) and she had always wanted to come to Dallas to see the Rodeo. We started her trip with lunch at Steel in Downtown Dallas. Mostly we hung out in Plano, working out at Yoga Factory at Shops at Legacy. We spent afternoons at The Arboretum, Trinity River, where we had lunch at V-Eats. We definitely went to the Ft. Worth Rodeo which is a must for people visiting Dallas. We had steaks that night at Al Biernat’s to top off a typical Dallas night. Of course, no trip to Dallas would be complete without BBQ and Tex Mex so for our final days of food binge we lunched at Hutchin’s and dined at Javier’s. The most exciting places to see (in no particular order) are 1. Arboretum 2. Downtown McKinney 3. Trinity River area 4. Farmers Market downtown Dallas 5. JFK Museum. I love to work out and practice yoga so I’ll say any yoga studio but especially The Yoga Factory in Shops at Legacy. Thom Allen is an amazing instructor and has been a foundation in the area for years. He’s not only a yoga guru but he’s also a therapist. Check out one of his classes when you are visiting.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I know it’s overstated however, my family deserves all the credit for my success. Starting from my parents who encouraged me and made me feel as if I could do and achieve anything to my spouse and my children who have pushed me when I have felt timid. They have been my biggest cheerleaders and source for support. My daughters-in-law are my business partners and without them, there would be no Blue Seed Solutions. In today’s world, to have family support as I do is an invaluable asset.