We had the good fortune of connecting with Susanne Engelbert and we’ve shared our conversation below.
Hi Susanne, is there something that you feel is most responsible for your success?
There are really several factors. Learning how to evolve: evolve and change as trends, people and society changes. Caring: I truly care about my customers. I never try to over sell them or over supplement them. I believe in educating my customers to help them make the best choice for their health journey. When you educate your customers they have an intrinsic part of their healing, which helps to empower them and give them hope. I have a lot of education around health, wellness, and nutrition, and I continue my education so I can further help my customers. I am also a liaison to them with a list of doctors, dentists, chiropractors, pharmacists and even veterinarians. Helping them to find someone who will also listen and help them on this journey. I teach by the premise of, “you can lead a horse to water, but you can’t make them drink, but, you can make them thirsty. Sometimes planting a seed allows people to think about a decision, and come to a conclusion that works best for them. I am very passionate about helping my customers help them selves to be a better, healthier, and happier version of themselves.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My journey into my business actually started a long time ago, when I had four children. I had some pretty severe head injuries. It seemed the only conclusions doctors could give me was to be heavily medicated. I could not raise a family in that existence for any amount of time. So, I sought out help from an alternative medicine clinic. I started there as a patient and then started working there. I got the help I needed to heal and could still raise my family. I learned a lot while working there. A few of the things I learned was by making small changes you could affect big changes in your health. You know….all the weird, crunchy things like eating right, exercising, and incorporating what first appeared as off the wall protocols. I learned there is so much out there to learn and to explore. So I continued my education, and certifications and I came to a fork in the road. I was premed, and wanted to go onto DO (Doctor of Osteopathy) school. But when it came down to the decision of continuing this education, I would literally have to sacrifice my family. That would mean too much time away from them. I had 6 children and a husband. I just couldn’t do it. Did that mean I was a failure? What do I do now? What do I do with my knowledge and education now? Talking with a friend, she asked me, “with all of your knowledge, have you ever thought about owning a health food store?” Yes, yes I had. I had forgotten that many years ago I had wanted to do just that. I thought this could work. I could still help others, use my education, keep learning and have a business I could be proud of. I started researching and working on my business plan, and now many years later I have a decade of success under my belt. ( A third degree black belt-but that is another story). Being a business owner, as many can contest to, is not easy. There are so many challenges along the way. You have to be willing to grow, change, evolve and wriggle your way into new and different directions. That is how I ended up with the boutique within my health food store. Two different Sprouts stores came to town. Well, that hurt. Then when other grocery stores stepped up their game to also compete with Sprouts, my beautiful grocery section of my store shrunk by more than half. Time to evolve, grow, change or go home. I took that space and created a boutique. This is the hippy side of me, that also allows my creative and artsy side to come out. I walk into my business every day so happy and excited for the day to begin. I love my store – both the health food store section and the boutique section. I am passionate about what I do, and I am living the dream baby. Every day I learn lessons. One of the most important lessons I think, is that there will always be challenges in business, and how you step up to address them will define you and your day, and your business. So, never give up!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There is a lot to see around Mansfield, Texas. It has grown a lot over the years, and has very rich and diverse history. Historic Mansfield has worked hard to build up the downtown area. The Lot Downtown is an outdoor venue for family night or a night for just adults. They show movies, and bring in live music. I think music is the life blood than can bring us all together. There are so many restaurants, bars, and coffee shops to visit, hang out and enjoy a long, long conversation. Many of these venues include live music. One of my favorite places to visit is POURED. It is a fantastic wine bar with a very laid back, and inviting atmosphere. Shopping? Lots of shopping around town that is unique. During the Covid I was informed that my building was sold and I would have to move my business. Time to wriggle and figure out a solution. For 4 days I thought I was going to have to close my business, but then I found a most beautiful spot nestled inside of Painted Tree Marketplace. Painted Tree Marketplace is a unique, and creative community of shoppes. It features local shop owners, boutiques, decorators, artisans and craftsmen. All under the same roof. I am blessed to be a part of this beautiful community. Around the corner, and down the street is a wonderful, family owned plant store called Mansfield Nursery. They are locally owned and family operated. Lots to see, visit, and experience in Mansfield, Texas.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Wow! That is a very long list. My journey and path hasn’t always been the easiest. There have always been struggles and challenges, but I was very fortunate to have great grandparents, grandparents, parents, siblings, aunts uncles and cousins who loved and supported me throughout life. Many, many teachers and instructors helped to teach me and encourage me. My customers teach me so much as well. Just by them asking a question I do not know the answer to, causes me to dig in and study and learn to help find the answer. And many times they teach me about things and share information that I never knew existed. I would definitely think my biggest supporters and teachers would be my husband and 6 children. My husband has always been profoundly loving and supportive, even when he may have not completely understood my plan or direction. Then there are my children. Yes, 6 of them. No I am not crazy. It is life. My life. Children teach you how to deal with being frightened, tired, joyful, frustrated, angry, confused, how to problem solve, laugh, scream and most importantly how to love. Love that runs so deep that I found that I wanted to share it with others. Help others. Don’t get me wrong, there were many days that I felt some days could not be over fast enough. But, there were more days of feeling a deep sense of belonging, growth, happiness and joy. So much of what I know and learned, I learned from my children. The good, the bad, and all the in between.
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Kari Wenner, Theresa Whitehead, Elisabeth Stewart