We had the good fortune of connecting with Shaitece Trigg and we’ve shared our conversation below.
Hi Shaitece, what was your thought process behind starting your own business?
After graduating with my Master’s degree in Movement Science: Sport & Performance Psychology, I simply wanted to kill 2 birds with one stone by combining the mental and physical aspect of sport performance to facilitate functional cognitive athletic behavior and well-being. Mental performance is one of the biggest holes within the sport performance industry as it is pervavsively overlooked by athletes, coaches and trainers, yet it is the most critical component of how athletes will perform. Therefore, why isn’t mental performance training at the forefront of every athletic development program? Many preach “mental toughness”, but do not know how to teach it. Trust, it is far from surfaced level and can get pretty complex depending on the athlete’s or team’s presenting issues or as I call it “areas of dysfuncton”. With that being said, I started my business to increase the awareness and value of mental performance training while helping athletes reach optimal performance and well-being through a holisitc approach. It is more important than the physical by far.
What should our readers know about your business?
What sets me apart is my ability to change lives through creating authentic relationships with my clientele while accessing their performance mentality; it’s all about how you deliver and I have got that in the bag! Also, what I do fits everyone! You don’t necessarily have to play sports to receive mental performance training. Everyone is an athlete in their own field of work and we all want to perform greatly at what we do while having a substantial mindset. I am gratefully proud that every athlete, team, and business professional that I have worked with has made a tremendous positive change within their performance realm and within themselves. Entrepreneurship is not easy, and I wouldn’t want it to be. It is full of wins and lessons. I overcome obstacles by percieving them as opportunities to learn and grow. Not to mention, my faith carries me. I know I am suppose to be here doing what I am doing; God will always provide and make ways for my business to prosper. My brand is my ministry and my ministry is to change lives through developing functional performance.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am a big nature person so I would take them to Arbor Hills or Cedar Ridge. For hangout spots, food, and drinks I would recommend Legacy West, Uptown, Addison, and Deep Ellum. Honestly, I am still learning the city myself but I would say any sporting/entertainment events and museums would be fun to check out!
Who else deserves some credit and recognition?
God, my professors & colleagues, my supportive family & friends and those who have granted me opportunties to expand my platform through partnerships, collaborations, and referrals. Lastly, all of my former and current clients. They are the ones who keep my business alive. Thank you all.
Instagram: @shaitece.trigg (personal) @shiftperformance_ (business)
Linkedin: Shaitece Trigg
Facebook: Shift Performance