We had the good fortune of connecting with Sean McClasky and we’ve shared our conversation below.
Hi Sean, what do you attribute your success to?
Brand Awareness is number one. If my clients don’t know I exist, how can we do business? In the landscape of the Mineral Dealer, Lapidary, and Jewelry Artists, there is a lot of competition. Getting your name out to potential customers is difficult. Social media is widely used in the industry to let customers know you are in business and have quality items. The normal consumer may not see all the videos and pictures I post on social media. They may not subscribe to the hobby magazines in which I can advertise or go to the trade shows. I can make a custom piece for a client, and they show their friends and family. but that is still a small portion of potential customers. Social Media is currently the main outlet for advertising my brand and products. Photos and videos show what I have to offer. I often show the process of making a piece of jewelry so a customer will know the time and effort I put into making each piece. It shows the quality of my work along with my eye for detail and beauty. When it comes to Mineral Dealing, the photos are the only way a customer will choose a specimen. I can advertise the item’s name, and location found, but without the photo, this means nothing in the mineral world. I go to trade shows and meet other dealers. Join rock clubs, such as the Dallas Gem and Mineral Society. I have to stay relevant and in the minds of my customers. This means consistently taking photos of everything I have to offer. When they decide they want a new specimen or piece of jewelry, I want them to think about my brand. Setting myself apart from the competition is a big focus. I try to show my creativity and knowledge in one photo. Maybe a clever caption that will stick in the minds of the viewers. I just keep at it. That is the key to success. Never sell yourself short, and never give up.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I create Silver Jewelry with all the stones that I have cut and polished (Lapidary). My eye for detail and aesthetics are reflected in my pieces. I just know what looks good! The same goes for the Mineral Specimens that I choose to sell. Aesthetics and quality. I have taken a few classes in the past and have a few colleagues that I can bounce ideas off of. Bur, for the most part, I am self-taught. I read a lot of books and watch a lot of videos. You can find How-To videos on almost anything. You do really need a good support structure though. Folks that I can get answers for questions that I just can’t find the answer. A good lesson I learned is don’t be afraid to start over. When it comes to my “art” sometimes I just have to “go back to the drawing board”. Networking and social media have helped me get to where I am today. In the mineral world, your name counts. I want to put myself out there as an Artist/collector/dealer that you can always expect to enjoy what I provide or produce. When I do custom jewelry work, I feel like I can really get into my clients’ heads. You have to know me first though. I am here, and I will provide something beautiful for you.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are too many to mention. Let’s break it down to what the city has to offer. Beer and BBQ would be my first spots. There are some great museums. Dallas World Aquarium is a place I really love. For the first kind of rock in my world, a Rock and Roll Show at the Toyota Music Factory. That is a great venue. For the other kind of rock, I would have to take a friend to the Dallas Gem and Mineral show in Mesquite. That is always a wonder to behold.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to thank all of my fellow “Rock Hounds”, mineral dealers, and jewelry artists that have passed along their knowledge to me. The rock clubs in my local area that host trade shows and give us “Rock Hounds” a way to connect. The Fort Worth Gem and Mineral Club, the Arlington Gem, and Mineral Club, and last but not least, the Dallas Gem and Mineral Society where I currently serve on the Board as 1st Vice President.
Facebook: I Wanna Rock Inc.