We had the good fortune of connecting with Ruth Jones and we’ve shared our conversation below.

Hi Ruth, what role has risk played in your life or career?
It was Helen Keller who said, “Life is either a daring adventure, or it is nothing at all.” I’ve always enjoyed a sense of adventure and risk-taking from a young age. I have gone skydiving several times, swam in shark-filled waters on vacation, and have wanted to be a storm-chaser since I was a kid. While my adventurous side shows up easily and quickly in my leisure pursuits, I didn’t always embrace risk in my professional life. I tended to lean into what was comfortable and familiar in a job or relationship rather and was a little slow to admit when it was time to move on. I had to learn to believe in myself and realize that playing small and avoiding stepping out was a surer guarantee of failure than the “big thing” I was pursuing. So I began to push myself to go for it in big and small ways! I started a side hustle launching a marketing firm on the side and began successfully serving small to medium-size businesses. Then, I started a second business launching an indie-publishing company. I left a position I had been in for more than a decade and moved across the country to Dallas, where I I didn’t know a soul. I began intentionally pursuing corporate roles I didn’t feel qualified for and got them! I began asking for the big raise and raising my hand for the risky project at work with the large upside if successful. Small risks that I said yes to in the present prepared me for greater risks that would come. It was like a muscle that once exercised, made me stronger and braver with each undertaking. And eventually I took the big leap, leaving a thriving six-figure job at a dream company to launch out on. my own as an entrepreneur starting Ruth Jones Inspires, a company whose mission is to help women have the kind of impact that they are capable of having in the world. Today, I have the privilege of creating content, courses, and community to empower others to rise up, overcome self-doubt, and create a no-regret life they love.

I believe fear is contagious and so is bravery. I want to be around others who are doing things in life. One of the things I always say is, “I will not die an unlived life.” Those who are truly living life aren’t afraid to take calculated risks in pursuit of their larger dreams. They take on opportunities that stretch them. They make moves or investments that have an element of risk. They dream bold dreams. They refuse to be intimidated by the word “impossible.” What looks impossible is possible with God. While, I’m not naiive or walking with Pollyanna glasses thinking failure doesn’t ever happen and that every risk pays off. But I do believe these can be our greatest teachers and teach us how to be flexible and pivot when needed. But one thing I know for sure is that those who risk more, may fail more but in their attempt to do more than most people, they usually end up succeeding more than most people as well. And that’s a risk I’ll take every time!

A lot of my inspiration and what has helped me renew my mind to become a risk-taker comes from the Bible. When I look at the lives of bible heroes like David, Gideon, Rahab, and Peter, I see a common trait–without exception– they were all risk-takers willing to step out to become all God intended for them to be. I love this quote by Og Mandino which says: “I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. Henceforth will I apply ALL my efforts to become the highest mountain of all and I will strain my potential until it cries for mercy.” Step out and grow into your mountain. We were mean to dwell upon the heights!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I believe that every woman has the potential to live an extraordinary life. But too often, we allow our fears and doubts to hold us back from pursuing our dreams. I created Ruth Jones Inspires (ruthjonesinspries.com) as a platform to help women overcome these obstacles and start living their best lives.

Ruth Jones Inspires provides digital content, workshops, and soon, online courses and a community with the mission of helping bold women rise up, overcome self-doubt, and create a no-regret life they love.

I support dream achievers by sharing daily motivational videos (on Instagram, TikTok, YouTube, and Facebook) and a newsletter filled with practical insights and strategies to build momentum behind your goals and dream. I’ve also recently released a book titled, “”Living the Sweet Life: Simple Secrets to Finding Purpose, Joy and Fulfillment” (available everywhere books are sold). In it, I share time-tested principles, chapter-by-chapter actionable inspiration, and a little wisdom from bees to help you make the leap from the living the life you know to the one you’ve always longed for.

Later this year, I will be launching a Masterclass to help women navigate seasons of change and another Masterclass based on my “Sweet Life” message that will be launched in 2025. I’m also busy as a speaker for women’s conferences, organizations, and churches.

While this vision has been in my heart for years, it seemed like a long road to get here. I’m frankly still in the launch phase and growing. Just to take you back a bit on how I got here.

Since I was a teenager, all I have ever wanted to do is inspire people to believe in their dreams and to go for them. My first memory of wanting to do this is in 7th grade, where I watched a speech from Les Brown on the television in my living room. I was electrified. I hung on to his every word and felt like anything was possible. I felt powerful, daring and courageous. And I thought to myself, “Now that is what I want to do.” If I could spend my life helping others feel that way and dream big dreams, then that’s what I wanted to do. However, the path to stepping into this calling was anything but a straight line.

Soon after graduating college, I began working for a church as their Women’s Ministry Director. There, my passion was stoked. I was able to help plan monthly women’s events and create and launch personal development classes for the community. I discovered I had a talent for writing and ghostwrote more than 12 inspirational self-help books and numerous leadership manuals and courses. I was able to speak at Christian women’s and singles conferences with audiences ranging in size from 50-1000+ people. I was in my sweet spot and living my dream — inspiring others to live a fulfilling life and maximize their potential. After 12 years, I felt the Lord nudging me to stretch my wings.

In 2011, I moved to Texas and shifted from working in ministry to working in corporate marketing roles. While each job climbing the ladder landed me a higher title and more pay, I felt disconnected from my true passion. As previously mentioned, I ventured into the uncharted waters of entrepreneurship as a side hustle. However, with so many passions on my plate, I quickly discovered the limitations and challenges of juggling a full-time job, multiple business ventures, marriage, motherhood, and self-care. I experienced extreme burnout and knew it was time for something to give.

I think it’s so important for anyone wanting to live a life they love, to get crystal clear on what that looks like and accept what may have been good in the past, but no longer serves where you’re headed. So many times we “want it all” but true peace of mind and fulfillment is saying no to a lot of good things so you can can give your “best yes” to your purpose.

And that’s where I found myself. On the verge of a decision…try to juggle it all and continue to wear myself ragged or make a bold choice dial into my one true calling–inspiring and motivating women to live bold lives and pursue their dreams. After the success of my first book and the overwhelmingly positive response from readers, I knew it was time to make the next brave step and leave corporate America for good to go all in and pursue full-time my passion to inspire, empower, and coach women. In March 2023, I left the corporate world and launched Ruth Jones Inspires, and I’m still on this wild ride.

I’m living the Sweet Life, and I’m on a mission to help others do the same!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If you had one week to experience Dallas, here’s a few hotspots I’d recommend you eat, experience, and enjoy:

FOOD
Terry Black’s or Hard Eight BBQ
Babe’s Chicken
Legacy West Food Hall
The Truck Yard – patio space, fire pits, and food trucks
Boiling Crab – finger lickin’ good
Dehli 6 – voted best Indian cuisine in Denton county for several years running

ENTERTAINMENT:
Catch a Broadway show at Dallas Fair Park
EVA (Flower Mound) – one of the world’s largest VR sports arenas
Dallas Game Show – experience what it’s like to be a contestant on a game show
Electric Shuffle – amazing brunch, live DJ and modern shuffleboard for hours of fun
Grandscape – catch a movie, enjoy a round of miniature golf at The Puttery, shop the shops or take a ride on the ginormous ferris wheel

EXPERIENCES
Dallas Arboretum – experience nature’s beauty
Joya at Oran Good Park – an inclusive glow-in-the-dark playground perfect for the young and young at heart
Klyde Warren Park – for fun and food in the sun
Check out street art in Deep Ellum
Visit the Ross Perot Muesum or Dallas World Aquarium for unbelievable exhibits
Rent a bike at Richardson Bike Mart and bike around White Rock Lake

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to thank my parents for cultivating in me a sense of adventure since I was a child and never squelching that God-given quality placed in me from birth. They championed me, supported me in my mishaps and always told me to “aim for the moon so at the very least I’d land among the stars. I saw them make brave choices to raise my brothers and sisters and I in better environments, put us in good schools, and give us opportunities and for that I’m eternally greatful.

I’d also like to thank my husband who is log to my fire, the Lewis to my Clark. We risk together and explore together…hand-in-hand. Every time I even think of playing small or settling for just safe, he is the first to ask, “but what do you really want?” and then encourage me to go for it. I know whether I succeed or not, he’ll be right there by my side and that gives me the courage and confidence to show up as my authentic self in this world and dream big dreams. I love him and cherish him.

I wish I could thank every friend, co-worker, and mentor that has helped shape me into who I am, but there are too many to mention but I know they know who they are and I wouldn’t be who I am without the coffeeshop meet-ups, words of correction when needed, and pick-me-ups after setbacks. I’m grateful for my Sweet Life tribe.

To every person out there who aspires to live the Sweet Life and reach for big, bold dreams, I dedicate this shoutout to you! You were made for this. Let’s go!

Lastly, but most importantly, I’m thankful to God. It is through knowing you that my life first changed and forever changed. Through every step of my journey, you’ve proven that no risk is greater than your grace. Thank you for showing me that the Sweet Life was your idea all along, and inviting me to experience it with you daily.

Website: ruthjonesinspires.com

Instagram: @ruthjonesinspires

Linkedin: /ruthjonesinspires

Facebook: /ruthjonesinspires

Youtube: @ruthjonesinspires

Other: FREE GOODIES: Visit SweetLifeNow.com to download a free chapter from Ruth’s book, Living the Sweet Life: Simple Secrets to Finding Purpose Joy and Fulfillment Everyday. Plus, access printable worksheets, quizzes, and checklists to help you enjoy your Sweet Life. Or order the book here: https://a.co/d/eK9Wuzw

Image Credits
Aravaggio Photography

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