Meet Rob Abrams III
We had the good fortune of connecting with Rob Abrams III and we’ve shared our conversation below.
Hi Rob, what was your thought process behind starting your own business?
I’ve always had a deep passion for fitness, health, and supplementation. From a young age, athletics played a major role in my life — I participated in sports starting in elementary school and maintained an active lifestyle ever since. On my 18th birthday, while many of my peers were excited about other milestones, I chose to celebrate by purchasing my first container of pre-workout. That experience solidified my interest in understanding how proper supplementation could enhance performance, recovery, and overall well-being. Over the years, this passion evolved into a desire to help others reach their fitness and health goals. Starting my own business was a natural next step, allowing me to combine my personal interests with my commitment to promoting healthier, stronger lifestyles.
Alright, so let’s move onto what keeps you busy professionally?
What sets me apart is the level of personal investment I put into every aspect of my brand. Every product I’ve created has been personally tested and used by me. From the formulation of the supplements to the design of the labels and even the business logo — everything was developed by my own hands. That personal touch and attention to detail are what I’m most proud of.
The journey has been far from easy. Building something from the ground up requires a lot of trial and error, patience, and resilience. There were challenges at every stage, from sourcing quality ingredients to learning the ins and outs of product design and branding. But each obstacle taught me valuable lessons about persistence, problem-solving, and trusting my vision.
The greatest reward has been seeing others benefit from the products and work I put so much heart into. I want the world to know that my brand isn’t just a business — it’s a reflection of my personal passion for fitness, wellness, and authenticity. I’m committed to offering products that I believe in, created with integrity, and aimed at helping others become the best version of themselves.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m definitely a “vacation on an island” type of person. I love to immerse myself in the local culture and experience life the way the residents do. If my best friend were visiting, we’d spend the week seeking out authentic, home-cooked meals prepared by local chefs and families — the kind of food that truly captures the spirit of the land. We’d visit a few lively bars, maybe catch a day party or two to soak in the music and energy of the area.
Of course, we’d add some adventure to the mix with excursions like hiking scenic trails, riding ATVs through rugged landscapes, and horseback riding along the beach. I believe the best way to experience a new place is to connect with the people, explore the natural beauty, and dive into new experiences. The week would be filled with good food, great conversations, unforgettable adventures, and memories that would last a lifetime.
Who else deserves some credit and recognition?
I would definitely dedicate my shoutout to my parents. They played a huge role in inspiring my passion for fitness and health. Both of them maintained an active and healthy lifestyle while I was growing up. My mom worked out regularly, took boxing lessons, and still remains dedicated to fitness today. My dad, a Marine veteran, also set a strong example of discipline and physical conditioning. I vividly remember seeing the supplements he used, which sparked an early curiosity in me about how nutrition and supplementation could support a strong and healthy body. Their example not only encouraged my interest in fitness but also helped shape the foundation for the business and lifestyle I pursue today.
Website: https://www.efil.store
Facebook: https://www.facebook.com/share/1BkZ9nW32W/
Image Credits
Photographer’s Instagram: @_capturedbyjacob_
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