We had the good fortune of connecting with Ray Estrada and we’ve shared our conversation below.

Hi Ray, we’d love to hear more about how you thought about starting your own business?
My father was a Graphic Designer and owned his own business. I grew up with that example and it seemed natural for me to do the same thing. I chose a different profession, Audio Video/Automation/IT/Security. I used to work for companies and I would dedicate myself to my work and excelled within my positions and would get promoted. The issue with working for someone else is that your hard work and dedication benefits the employer, with very little rewards going to the employee. I started TekMax Technologies in 2009 so that I benefited directly from my efforts. I did not want to look back 5 years and see that I only made a small increase in pay. I quite my day job in 2009 which was when the housing market crashed. It was a difficult first year, but looking back it was worth it.

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What should our readers know about your business?
At TekMax Technologies we specialize in Audio Video/Automation/IT/Security. We are authorized Control4 Pinnacle Dealers. The types of projects we do are Commercial to Residentials. From large restaurant/bar venues to multimillion dollar estates, there is no project which is too big or small for our team of experienced technicians. We have done projects from Oahu Hawaii to Key West Florida. What sets us apart from other companies is our personal touch. We are a medium sized company and I keep it that size for a reason. It allows me to direclty work with every client through the sales and design process for their project. For the install, I will personally be there to oversee the work the technicians do. I am also the programmer for our company. It is this personal touch which led to many client referrals which keep us in business. We do SEO Marketing to keep us on the first page of Google for our profession, but very few of our projects come from new business that is not referred to us. We are very fortunate to have a loyal base of clients and I would do almost anything for them, within reason. I answer my phone 7 days a week and I do not ignore clients. There is a saying in business that if you simply do what you say, you will excell. I stay true to my word and have an old school approach to business which is refreshing to most clients. Contracts are only as good as the people behind them. Are we perfect, of course not, but I will make the situation right to the best of our abilities. I truly care for my business and clients.

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Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am not a really social person. I am task orientated. When I have free time, I like to go to concerts with the family. I also like shoot our collection of guns. I prefer to stay at home and listen to my sound system at high volumes. I prefer ordering in a watching a movie with the family. I am uncomplicated in my personal life and try to enjoy the time with my wife and 2 children. My daughter graduated from Texas A&M College Station and my son is currently going to SMU Cox School of Business. They are my pride and joy.

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Who else deserves some credit and recognition?
I want to dedicate this Shoutout to John Miller and my wife, Joana Estrada. John Miller has been a friend and client of mine for over 15 years. He has coached me over the years and has been role model for me. I can only aspire to follow in his footsteps. My wife is has helped me build TekMax Technologies and Frontline AVs to what it is today. I would not have been able to do it without her. When I was down, she picked me up. When I was up, she kept me grounded. She helps with the backend of the company as well. I am a very fortunate man.

Website: https://www.tekmaxtechnologies.com

Instagram: https://www.instagram.com/tekmaxtechnologies/

Linkedin: https://www.linkedin.com/in/mauriciorayestrada/

Twitter: @TMHomeTheater

Facebook: https://www.facebook.com/tekmaxtechnologiesonline/

Yelp: https://www.yelp.com/biz/tekmax-technologies-plano-4

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Image Credits
I was given permission to these pictures. They are the same pictures that are on our website.

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