We had the good fortune of connecting with Rachelle Cooper and we’ve shared our conversation below.
Hi Rachelle, how has your perspective on work-life balance evolved over time?
Contrary to popular belief, I don’t really believe work life balance truly exists and is something that we should all be focused on achieving. It’s an amazing ideal, but unrealistic to maintain in the same moment. Instead, I live in a constant state of imbalance that swings on a pendulum. Some times I’m buried in my professional responsibilities working early mornings and late nights on end – whatever it takes to make my clients’ dreams and my goals come to fruition, while other times I’m all enveloped in domestic responsibilities or elbow deep in science experiments and slime with my boys only answering emails and texts as needed. When guilt starts to creep in that I haven’t cooked dinner for my family in a while or driven the kids to or from school in a while, I remember that it’s not always like this. Likewise, when I start to feel. bad about maybe not being as proactive in my business as I should be, I remember that soon enough, I will be in go mode at work and won’t be able to soak up as much family time. Nothing ever stays the same and as long as I’m happy, my family is happy, and my clients are happy… all is right in my world.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Before anything else, I’m a problem solver. My business has been so successful because I don’t run away from complicated situations. I’ve had sellers upside down in their houses without any equity be able to sell their homes and not have to bring money to the closing table. I’ve had buyers that couldn’t qualify for traditional financing realize their dreams of homeownership. I’ve led clients through the process of becoming investors – teaching them how to underwrite deals to make smart, longterm financial decisions. I’ve seen and heard things that would scare off many other realtors or investors, but because of my knowledge base and my connections, it’s very rare that I can’t find a solution that benefits my clients. I also truly care about my clients and many of them become friends and extended family. I’ve acted as a confidante and counselor more times than I ever realized I would. People think Realtors sell houses, but instead we support our clients before, during, and after their transactions in many different ways to ensure they have the most positive real estate experiences possible.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love time outdoors, so I would probably recommend kayaking or paddle boarding Ft Worth Nature Center or at Marion Sansom Park. I’d then take them to eat somewhere like Joe T Garcia’s or The Love Shack afterwards where the atmosphere is laid back but the ambiance and atmosphere is beyond compare. Pre-covid, I would have suggested going to experience some live TX country closer to the Stockyards, but you know… social distancing.
Who else deserves some credit and recognition?
People: My husband, Walt Cooper; my broker &. friend, Season Ware; and The Real Alliance founded by Matt Elmer My husband allows me to do what I do. He is my IT department, and the brains behind making my crazy ideas come to life. I tend to think big picture with generalities and Walt figures out how we can make that happen as a team. He also keeps me sane and cool headed by letting me talk through work issues with him. Many times his. outside perspective helps me to find resolutions that I hadn’t thought of before. Season is always. encouraging me to consider new ideas and opportunities. She also holds me accountable and can provide suggestions in particularly sticky situations. While The Real Alliance isn’t as active in DFW as it once was, this group established by Matt Elmer, helped give me the confidence to realize I could do anything I wanted to even if I didn’t know how to do it yet. They also connected me and my husband with other investors in DFW that I still have solid relationships with today. If I ever have a client with a unique. situation, many of these investor friends I met as a part of The Real Alliance are at the ready to help any way they can. Books: Rich Dad, Poor Dad by Robert Kiyosaki & The Millionaire Next Door by Stanley & Danko These are pretty predictable selections, but I feel like after reading and re-reading these books (along with countless others), I have a greater hold on how money works and am more financially literate. This is knowledge that I can then pass along to my clients and help guide them in their decision making processes when it comes to real estate or many other life applications. Movies: V for Vendetta & Beyonce’s documentary, Homecoming While a work of fiction, V for Vendetta reminds me that you can trust in yourself always – even if you can’t always trust in others. Your future is in your own hands. And anytime I’m having a moment where I think I’m not good enough or I’m not worthy of something, Homecoming reminds me that even those as gifted and adored as Beyonce have to work hard to achieve what they want in life. Her work ethic is unparalleled and yet she doesn’t complain, she keeps moving forward even when she doesn’t feel like it. You can’t always rely on motivation, because sometimes it’s just not there. Experiences I was one of the many that were greatly impacted by the recession in 2008/2009. I was in commercial real estate working for a prominent DFW mixed use developer. As a salaried employee, I had little control over my fate no matter how hard I worked. My path was not my own. After getting laid off right before Christmas in 2008, I knew two things… that I loved real estate but that I did NOT love having little to no control over my future success and growth as a W2 employee in the real estate industry. After being laid off, I taught in public education and worked in the PR/communications offices of various local school districts for quite a while. I distinctly remember crying my first year on my way home from work wondering who in their right mind would work so hard for such long hours for so little pay. I kept teaching and eventually was awarded with teacher of the year, applied for and won over $60k in grants for my various campuses, and even threw the first pitch out at a TX Rangers game as recognition of a job well done. I loved my students, but I didn’t really love the hierarchy, the red tape, or the rigidity of the system. This journey is what taught me that no matter what setting I’m in, I’m going to work hard to be the best at what I do – even when the circumstances aren’t always ideal. Why not have total control of the outcomes of my efforts if I’m going to work hard regardless?