We had the good fortune of connecting with Phoenix Taylor and we’ve shared our conversation below.
Hi Phoenix, what is the most important factor behind your success?
FEVERMATIC STUDIOS has seen a bunch of early success that very few businesses ever see in their first 2 years in business. The secret in our sauce is equal amounts of CONSISTENCY and QUALITY.
When we started out our partners/managers looked way different than it looks right now. We thought we had built the perfect team but some members of our team were constantly more interested in saving money than they were building sets that took your breath away.
Every time we build a new set we have a meeting and we submit our ideas and basically workshop the logistics until we come out with a winner. Early on we would have some members of our staff suggest an “all-white room with green plants”, to which we would respond “that is literally the most used set idea ever and there are so many options for that. We don’t even have windows in our warehouse. That is not what FEVERMATIC is.”.
For us to make it worth people coming to us over someone else we would have to make sure we were not cutting corners, we would have to make sure that we were worth the dollars we were asking, we would have to make sure we were an experience. That was first. That has to be first. Starting a business off by being afraid of losing money is a losing position. Period.
People start businesses every day with a mindset of starting small and getting big, but you are gonna start small even if you start big. You have to build your business and your customer base. We have 7k sq ft and we still started small… while starting big! Does that make sense?
Once you get your product, once you are a competitor, once your quality is under control…. THEN GET CONSISTENT!!!! That is so important. Train your employees to do it right each and every time and fire anyone that is not capable of doing that until you are left with an AVENGERS-like superhero team!!!
Alright, so let’s move onto what keeps you busy professionally?
I started out my career as a COMIC BOOK ARTIST and then I did everything from building homes, roofed homes, painted homes, worked in warehouses, and bars, ran a ministry once, and then settled into photography.
What does that equal?
A person who can see creative sets in my head, knows how to build them, understand color theory, and knows what photographers are looking for. My time in a bar and in the ministry equals someone who knows how to sell. Most artists are not good salesmen.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would start at the FOE (Fraternal Order of the Eagles) and lounge at the pool all day, from there we would come to FEVERMATIC and use their theater room to watch some movies while I cooked them a meal in the commercial-grade on-site kitchen. I would then make plans to hear some live music at the FACTORY or somewhere in DEEP ELLUM, then finally I would stop by the Old Taco City for Chef Taste Budz’s Quesa-Birrias!!!!!
Who else deserves some credit and recognition?
My team! All the love to JEROD “DTOX” DAVIES, our mural artists and my personal inspiration who came in here and made the place look like a one-of-a-kind magical fantasy land!
Kimberli DoNascimento. The love of my life and also one of the hardest working people I have ever met! She made the place run, she put order to the madness and it would have collapsed without her.
Christopher Reynolds. He was the engineer that came in and helped us with build-out, working shifts, climbing ladders, and putting in the time!
My team is my inspiration!
No book, no motivational words, no self-help… the right people + work. That is all there is.
Facebook: fevermatic studios