We had the good fortune of connecting with Noosha and we’ve shared our conversation below.
Hi Noosha, what was your thought process behind starting your own business?
Life by Noosha, formerly known as Makeup Addicts Rejoice, came to life shortly after giving birth to my second son. Early motherhood is an extremely lonely time in life, and I desperately needed a way to connect with people. I decided to start an Instagram account focused primarily on beauty. Since then, I have met some incredible people, some of whom have become friends in real life. The intention was never to “start a business” but rather to connect with others by positively impacting their lives.
Please tell us more about your business. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges?
As I mentioned earlier, the intention behind Life by Noosha was never to start a business but to connect with others and be a resource. That stands true to this day. Initially, the page was focused on makeup and beauty products. The purpose was to create a space where people could find tips, tricks, and information about the latest beauty products. A few years in, I decided to rebrand. I wanted to share more than just beauty products. I also have a deep love for fashion, cooking, and books. The rebranding process did not come without its challenges. My followers were there for all things beauty, and now I was talking about books and food. My stats plummeted. I questioned my decision to rebrand more times than I can count, but I can’t stress the importance of being your most authentic self in the blogging/social media world. Ignore the numbers, do what you love, and remember, “those who mind don’t matter, and those who matter don’t mind.”
Who else deserves some credit and recognition?
My biggest supporter and fan has always been my husband, Navid. I am so incredibly grateful for your constant encouragement. You always know when to push me to do more and when to tell me it’s ok to take a break. There are many women on Instagram that have been incredible supporters that I am extremely thankful for. However, Monique with @forever0906 and Lena with @lena_and_zena_world have impacted my blogging journey in ways I will never forget. They hold a special place in my heart, and I am forever grateful for them both. Thank you to my close friends and family for all their love and support, and thank you to all the brands that have complimented my work and have chosen to work with me. Most importantly, a huge thank you to all my followers! Without you, Life by Noosha wouldn’t be what it is today!
Other: Pinterest: https://www.pinterest.com/lifebynoosha/