We had the good fortune of connecting with Nabeel Keblawi and we’ve shared our conversation below.
Hi Nabeel, what should our readers know about your business?
I run a done-for-you content creation service that helps grow small and medium-sized businesses into highly visible and well respected industry leaders. I do this by running a small team of writers and I also have two administrative assistants to help me with bookkeeping and lead generation. I got to where I am today through trial and error as a freelancer, when I learned how to develop business processes and systems that include everything between lead generation, sales, onboarding, project management, delivery, and customer success. It was not easy. For those who don’t know me, I am deaf and have been since birth, which precludes me from being able to talk on the phone or participate in my own podcast. But that wasn’t even the most difficult part of running and growing a business. By far, the most difficult lesson I’ve learned is that when crisis strikes (e.g. the COVID-19 pandemic), your worst enemy is often yourself. I struggled through the first six months of 2020, not only because of the economic impacts of COVID-19, but more because of my own fears and insecurities. Only when I got a personal development and mindset coach, Itamar Marani, did I begin to wake up to the fact that I was getting in my own way. I am now learning how to get out of my own way and let my business thrive even in the toughest of times.
Putting aside the decision to work for yourself, what other decisions were critical to your success?
After I decided to work for myself, I freelanced for a few years. I took on any writing project that came my way – blog articles, landing pages, ebooks, email sequences, you name it. The problem with this was that every project and every client was unique. I had to change my processes for each and every project, which ate into the time when I could spend on networking and prospecting for new clients. I decided that 100% custom work wasn’t sustainable, so I picked the most profitable type of writing project and created a delivery system for it. For me, that is content production for blogs and social media. Every client I bring on now, we go through a standard onboarding process where we discuss their strategy. From there, I create a shared content calendar with brainstormed topic ideas. For each topic idea, I propose an outline for their approval. Once approved, I brief my writers and they create the article. I edit and proofread each article my team of writers create before sending it over to the client for final revisions and approval. The decision to systemize my writing business has by far transformed my delivery process, which we could create content faster and at much higher quality than before. It was a well-thought decision that I struggled with for months, but now I cannot go back. I’ve learned how to systemize a business, create processes that deliver repeatable results, and train new hires into the roles that I pre-planned for them.
Who else deserves some credit and recognition?
Itamar Marani of Marani Consulting (https://maraniconsulting.com/) has been helping me with my mindset, staying on target with my goals, business development, and personal development. Since I started working with him, my clarity on life and business has really increased and I am now able to tie everything I do into my “why”, or my purpose in life.