We had the good fortune of connecting with Michelle Echevarria-Honkomp and we’ve shared our conversation below.

Hi Michelle, what is the most important factor behind your success?
The most important factor behind the success of my brand is consistency and tenacity…well that’s more like two factors. The beginning of any entrepreneur’s journey is just like growing up all over again, you’re trying to find yourself and find who you really are and what you represent. With my first business VPQ Jewelry (@shopvpq), it was my first test, to see whether I have what it takes to build something from the ground up. It was a success and still lives on today! Now I focus more of my efforts these days building my marketing agency…MHElite Marketing. Marketing and content creation for commercial contractors. But why go from a jewelry designer to this you ask?… Well marketing was always a apart of my business development…I mean I was my own marketer for many jobs that I had, especially in sales, and to be top of mind for people in the social media world takes a lot of work and a lot of practice to get the formulas right. Once I nailed down my formulas, I thought why not share my processes and strategies to the world!

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Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets me apart from others is the knowledge and passion I have for developing marketing plans for not only construction companies, but any company big or small. It’s always an exciting moment when I can dive into a company’s social media and website and analyze first, how can I make this better both visually and lead generation wise? Second, are there any blockages that are preventing them from bubbling up in search engines, and third, how can I humanize the brand?

I’m most proud of the fact that I have a circle of trust when it comes to my clientele. They know that when they have a problem, I come in and solve it with precision, direction, and efficiency. After any assessment they know where we’re going and what the end results will look like.

It was a very, very, very, long journey to get to where I am today, and it still is a journey. A fun one at that. I’m always learning. This is why I love what I do because marketing is always changing. From the trends on social media, to algorithms, what’s popular what’s not. What’s outdated and so on… this business always keeps me engaged and excited to implement the next trending thing. I’m grateful for starting my jewelry business because I cut my teeth is starting a business, the tax permits, website building, social media presence, customer engagement, Google mapping, you name it I’ve done it!

There are always lessons to learn along the way though. You can’t expect to always stay comfortable where you’re at, there’s always something that comes down the line that will challenge you that you have to learn how to navigate through…while keeping your emotions out of it. But that doesn’t mean you stop all of the presses, you must keep going. Plus, if you don’t struggle, how will you teach others that end up in the same situation. You must be the teacher and the student (some yoga advice for you).

I want the world to know that no matter where you come from, no matter what experience you have, you can do anything and go anywhere you set your mind to. Where focus goes, energy flows.

I have a degree in Broadcast News Communications, and Journalism was something I was passionate about. I didn’t know that going from working the graveyard shift at NBC5 in Fort Worth, Texas would take me here. So sure, I have my journalism skills, my broadcast video editing skills, and this is why I do what I do so well. Never say ” No, I can’t.” or “maybe later…” Just say YES now, and figure it out later.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Okay, Dallas is the one city that I can’t move away from and will always feel like home because it keeps growing! I live in the city in the Old East Dallas area, five minutes from proper downtown. My first move to Dallas was in an apartment in Deep Ellum.

So here’s the skinny, you can get some brunch at Stirr and for the evening go see a concert at Bomb Factory. Once you’re done there, pop over to Dots for outdoor patio drinks. But I REALLY love Lower Greenville, check out Lila’s and Alamo club for food and drinks too! Truck Yard also, dog friendly, and it’s great for people watching. Hopefully I’ll see you there!

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Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to shout out to my partner in crime, my husband Ryan Honkomp! He’s been through it all with me. From popping up tents and hauling tables for me in his Prius to listening to my next idea to build on top of what I like to call my “mini empire”. To my many colleagues in the construction industry that always praise the work that I do in marketing. I learned a lot from these men and women working in the trenches of targeted marketing and storm chasing to mapping out areas hit by hail. I’m also grateful for my new community of teachers and yogi friends at Corepower Yoga. As a teacher and a student, I’m taught that life doesn’t always need to be taken seriously, “it’s just yoga”, which I hold true to not sweating the small stuff in everyday life, and knowing patience is key to many obstacles.

Website: https://mhelitemarketing.com

Instagram: https://www.instagram.com/mh_marketingco/

Linkedin: https://www.linkedin.com/in/michelle-echevarria-honkomp-073bb928/

Twitter: https://twitter.com/MHEliteMKTG

Facebook: https://www.facebook.com/mhemarketingco

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Image Credits

Cory Moore

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.