We had the good fortune of connecting with Liz & Gabi Jimenez and we’ve shared our conversation below.
Hi Liz & Gabi, what’s the most difficult decision you’ve ever had to make?
After three years of being in business and carrying an assortment of unique vintage pieces and also trying to incorporate an L.A. chic style to our apparel line, we had to make a difficult decision to completely revamp and rebrand our entire business. So, what did we do you ask? We put our clientele first and asked ourselves ” what does she want”? Turns out she wants trendy, cute, affordable, comfortable clothing. This meant we had to completely start from scratch; from new vendors, a new logo, a new website, to removing our home décor, and adding a wider assortment of trendy accessories.Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We are a self-made Latina boss babes, which is what sets us aside from other clothing boutiques. We are most proud about being the first-generation Mexican American women in our family to build a structure for not our future, but also for those looking to pursue a similar path. Patience is key. Was it easy? No. Retail business is all about trial and error; but in the end we overcame our challenges by focusing on our clientele needs and building relationships with them. We have learned how to be patient working together and learning our individual strengths to make a successful business. I want the world to know that we are not just a business to profit, we are here to make long term friendships, grow as business owners, give back to the community, and set an example for those following in our footsteps.Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would start our morning off by having breakfast at Esperanza’s. We would then go visit the cultural Fort Worth Stockyards followed by lunch at the newly updated Sundance Square in downtown Fort Worth. We would then take a quick detour and have a refreshing treat at Alma’s Paleteria. To end the night, we would go to the renown Joe T. Garcia’s and enjoy their relaxing atmosphere.Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost, our shoutout goes to GOD who has allowed us to pursue our goals and dreams by aligning our lives and making it possible to stay motivated. Secondly, our husbands, who have been our rocks, by listening to our daily struggles, pushing us to grow, and believing in our dream. Thirdly, our MMV Babes, our loyal clients who have been with us from the beginning, who have continued to follow us and believe in our dream. Lastly, to our friends who encourage us when we are feeling the retail struggle, who drop everything to help us tag, steam and load merchandise, we don’t know where we would be without you guys!
Fernanda Garcia @capturingsunlightby_fey