We had the good fortune of connecting with Lisa Britten and we’ve shared our conversation below.

Hi Lisa, is there something that you feel is most responsible for your success?
Like most businesses my business brand is also myself personally. I am incredibly involved in the community and do everything I can to keep my promise of saying yes when someone has a request for me. I feel that this action has helped build my brand in a positive light, people know they can count on me and in return they believe in my business. I donate to every request I receive in some way. In times of extreme hardship I am there. An example of this was when we had the massive ice storm a few years ago and many lost power I found myself with power at my shop. Seeing and hearing about people burning their furniture to stay warm and eating candy to survive I started a lasagna bake out of my shop and rallied the community to assist in this. We spent 6 days cookies/delivering meals to people who were living in extremely difficult times. We provided over 3000 meals and had over a hundred volunteers. Anytime I see an opportunity to help others I am there. Three years later I still hear people come in and thank me for this. I didn’t do it for my shop, I did it to help others. But this practice is what has helped strengthen my brand recognition and customer loyalty.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My entire life growing up I dreamed of owning my own business and working in a busy big city. I had no idea what I wanted to do, only that I wanted to do my own thing. I had no plans, just dreams. I ended up going a different route after graduation and married/had kids. I became a full time mom but the entire time I always spent my free time dreaming of businesses to start without any intention of doing so, I didn’t believe in my ability to succeed.

When my youngest was about to start school I wanted to go to work. Over the years I had grown my talent in baking enough to make cakes and sweets out of my home. It grew into busy side work. About this same time a friend of mind opened an ice cream shop. When I went to visit her I felt if she could do it so could I. Something inside of me clicked. I went to work on writing an in depth business plan. I spent eight month doing deep research on every angle and opened my shops.
The popularity of my shops grew so fast. I won a huge award for the Official Best Cupcake in Texas, I was invited to open shops in busy high end malls and I said yes to four locations and a food truck. I had huge celebrity clients. I was so busy I thought I was succeeding. I did this for 8 years and quickly burnt out. I hit a wall and decided to close up shop. The challenges of growing so quickly and taking on so much had taken such a toll on me that I promised myself I would never ever bake again,

I stepped away from the business for four years. I went a different route in life and was happy with my work life. But the entire time I spent looking back on what I would’ve done differently. It was like a book I never got to finish reading. Playing every wrong decision over and over in my head wondering what I could have done differently. I didn’t really want to close my shops, they were my heart and soul. It became my free time obsession to go over these thoughts in my head over and over. I knew I could never ever financially open back up again. It was very similar of when I was younger, when I knew I wanted to open a business but never ever believed in my ability. I never ever thought I could do it again, I was so defeated.

Then Covid hit. Like many others I lost my job. I found myself at home with those thoughts of what could have been in my head full time. I decided to use my free time and started baking again and selling them on social media. To my surprise people remembered them and I started to believe in myself again. I sold out week after week. I was baking 100 dozen out of my house and could have easily sold twice that. I saved every penny I made and used it to open a small 500 sq ft store front. It was so successful that I outgrew it within six moths. We were baking 2000+cupcakes out of a kitchen that was 100 sq ft. I still don’t know how we did that. Just like a dream opportunity presented itself in a very large building close by.

The years I spent going over all of my bad decisions and obsessing on what could have been was now about to pay off. Because I knew exactly how to grow this business and do it with the knowledge and decision making to guarantee success.

Now almost four years into my shop I have learned you will be successful as long as you are truly prepared in business, you have a clear business plan, and most of all you don’t work your business. You run your business or it will run you. I have grown into a team of twelve at the bakeshop who works and runs it so smoothly that I can take vacations and run my shop with a clear vision. This has allowed me to grow again by starting a new venture, opening my own Venue.

When looking back the biggest common denominator in my times of success were when I believed in myself and knew I could set a goal and not only meet it but exceed it.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Day one: hang out at my shop and show her what life is like. Let her meet my team and get to know them and feel the fun energy we have at work. Everyday I look forward to going to work because I get to work with them. They make me laugh and every single person that comes into my shop feels the same energy.

Day two: drive up to Gainesville to tour my new venue. It’s a completely restored late 1800’s building on the historic square. It’s my old hometown so I would show her where I grew up, take her to my favorite Mexican food place, the old park/zoo that is still there.

The food community is a tight knit group. I have close friends/chefs who own some amazing places. The rest of the days we would spend visiting:

May’s Eats Gourmet to Go in Corinth
Coffee at Jupiter coffee house on the square in Denton
Fun and funky day at the new Meow Wolf that recently opened nearby
Shopping at small boutiques in Gainesville
Afternoon hang out at Marty B’s in Argyle

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family absolutely is my biggest encouragement and foundation for my ability to start and continue to grow my businesses. I am forever grateful knowing that I had and continue to have the biggest support group standing with me.

Website: LinnybirdBakeshop.com and thevenuebylinnybird.com

Instagram: Linnybird_Bakeshop & The_Venue_by_Linnybird

Facebook: Linnybird Bakeshop & The Venue by Linnybird

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