We had the good fortune of connecting with Laura Fedock and we’ve shared our conversation below.
Hi Laura, what do you attribute your success to?
As a fashion stylist and personal shopper with my business Life-STYLE by Laura, I know 100% that honesty is the foundation of my career. My fashion journey began at Nordstrom NorthPark in Dallas, as I was the first stylist based in designer. All four years I was with Nordstrom, I was 100% commission. I had over 90 extremely loyal clients, and none of them knew I was solely commission based. I value building the relationship with my clients and always give honest advice when styling looks. If I’m helping a client with dress shopping, and the $2000 dress isn’t the best item for her, but a $200 dress was, I told her. After all, women are very emotional when we shop. The whole experience is retail therapy for a reason. So if I am dishonest (or pushing her to buy something more expensive…because SO many people working in retail do this), my client will get home, talk herself out of the $2000 dress and feel mislead. Then guess what? She’s returning it and probably not working with me again.–> Fast forward to nearly 13 years later, I still have the same mentality. Honestly is the best policy. *And I’m happy to report that the same clients who worked with my at Nordstrom are still working with me now with my business, Life-STYLE by Laura.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Hmmmm, what do I want the world to know about my brand? Other than priding my business relationships on honesty, at Life-STYLE by Laura what I’m doing is so much more than fashion. Yes, many people view styling and shopping as materialistic, but I’m truly building confidence in my clients. My niche is the busy housewife – many of whom work full-time, have two or more children (mostly very young) . . . and they are trying to balance being married, having overly busy schedules AND still find time for themselves. Perhaps their confidence is lacking after having kids and giving so much to their family. They wake up in the morning not feeling inspired or motivated. But, that jaded feeling quickly shifts once I work my magic and help stylize their life. I know that may sound too good to be true — but it happens every time. After one or two appointments with me, my clients start to face each day with a new found confidence. They dress with a purpose and feel put together. They feel happy. And all of this is possible, because we make her well being a priority. Their inner confidence shines through in their stylish exterior.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh this is a fun question! I would absolutely take her to NorthPark Mall or Highland Park Village. If we go to HPV, we will visit our favorite designer boutiques (like Chanel, Alice & Olivia and Veronica Beard), followed by lunch at Bistro 31. At Bistro is where we will enjoy some rosé bubbly, people watch and catch up on life. Especially on a beautiful day, Bistro’s patio has the best ambiance. Not to mention, the food there is AMAZING.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My parents definitely deserve recognition. I was always taught that hard work pays off, and you can never be too good or afraid to do the “not so glamorous” work. For me, that would be the behind-the-scenes fun– like breaking down over 75 boxes from client orders, dragging them down 10 floors to the recycle bins at my condo– all in the fabulous 105 degree Dallas summer heat. Yes, I’ve learned that in order to be successful, you have to stay determined. I have to be willing to go above and beyond, especially when no one is watching. This work ethic is something that I witnessed first hand with my father. He worked over 41 years as a financial executive in the oil and gas industry. Every day my father worked his tail off, kept a positive “can do” attitude, and lead his team with resounding confidence.
Micah Nunley from White Unicorn Agency (all but one pic is from him). Other is from Marcus Lopez Photography