We had the good fortune of connecting with Larry Lundy and we’ve shared our conversation below.

Hi Larry, what was your thought process behind starting your own business?
I was the Director of Sports Marketing at Disney, when my mother was diagnosed with Cancer, and I was looking to get back to Dallas. Host Communications (Now IMG) recruited me to be Senior Vice President in their Dallas office on May 1, 2001, and on September 11, 2001, the world changed, and Host Communications did not know if my division was going to even exist. Just like during the recent pandemic, the sports industry shut down for a while so I my thought process was based on survival. There was not a lot of brainstorming or time to develop a comprehensive business plan i was making something happen as the moving van was coming from Orlando and there was no going back.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Lundy Marketing Group (LMG) is a boutique strategic marketing and management firm that serves corporations, properties & Events, and Talent. What sets us apart is our creative ideas, personal service, problem solving, and business results. Because we are not the biggest, we have to be resourceful. If we don’t know someone, we know someone who does. We go the extra mile, add the extra touch, and go beyond the call of duty to serve our clients that larger firms may not provide. Our clients are family and friends. It’s not just business it’s personal. We actually care about them. There is nothing easy in business as you have to create the 1st and 15th every month. During the pandemic I can only thank God for delivering our firm, and clients through this unforeseen time. Faith is a big part of the process, because nothing is guaranteed. Every day you have to earn every client’s trust & business and treat them like they are the last client you will ever have. I have learned many lessons along the way, and I am still learning in order to be successful and relevant. A lot still goes back to the basics…. treating people like you would like to be treated, being honest and trustworthy, listening, and understanding, producing and executing. It’s not about you it’s about your team and clients. Our story is still being written. In this industry it’s all about what have you done lately, and what’s next.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
It really depends on the time of year. I just don’t live in the Dallas area; I live in a thriving region that called North Texas. Since my schedule may revolve around the sports calendar if it’s fall, I will have to start out on the North side with the tour of the Star and Dallas Cowboys Headquarters dining & retail, PGA of America HQ, Frisco Rough Riders Minor League Team, FC Dallas HQ, Home of the Soccer HOF and Toyota stadium. If it’s a Cowboys game day we could head to Arlington to Texas Live before the game and see Globe Life Park before heading to the game at AT&T stadium. Local College Football SMU has the Boulevard on campus for game days. If it’s NHL and NBA season you can head downtown and catch the Dallas Stars and Dallas Mavericks. Downtown and surrounding areas have plenty of Nightlife. If it’s the fall I have to take them to the State Fair of Texas, the biggest State Fair in the world and State Fair Classic featuring Grambling vs Prairie View one week and Texas Vs. OU the next. While in Sunny South Dallas they have to check out the African American Museum and the Texas Black Sports Hall of Fame. For the next generation I may send them over to ESposure or Dallas Mavs gaming for ESports. We have Klyde Warren Park Downtown and another Park in Oak Cliff on the way. Finally, for those who want to head west they can check out the Wings WNBA Team, Panthers (Lacrosse), Ft. Worth, TCU and the Stockyards.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Nobody does it alone, and there have been many individuals who have contributed to my success. Wallace Bryant of the Dallas Mavericks trusted me to do his first NBA Basketball camp for kids that was a big success. I made more money and learned more running that basketball camp than I did in my real estate job. That led to the Founder of sports marketing agency AMG (Werner Scott) hiring me. Every client and staff member taught me something. I literally received an MBA in Sports Marketing while doing on the job training. Initiating the historic NBC Bayou Classic partnership and selling $1 million in sponsorship for 5 consecutive years would not have been possible without the support of Legendary Coach Eddie Robinson, and NBC Sports executive Jon Miller. I also have to thank my childhood friend Everson Walls who was my first athlete client and attended my first Super Bowl with him & Emmitt Smith being a Super Bowl MVP which led to me working on his Disney deal, and Disney VP Reggie Williams recruiting me the first Director of Sports Marketing at Disney’s Wide World of sports (Now ESPN Wide World of Sports). In summary, you can learn something from anyone. If you’re not learning something new you are losing as the world continues to evolve. I learn every day from our talented BSPNTX Board members, and former interns who are now sports industry leaders. So be nice to your interns they may be in a position to hire you one day.

Website: www.Lundymg.com

Instagram: @larrylundy

Linkedin: www.linkedin.com/in/llundylmg

Twitter: @lundylmg

Facebook: https://www.facebook.com/larry.lundy.370

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