We had the good fortune of connecting with Kayode Opeifa Jr. and we’ve shared our conversation below.
Hi Kayode, what is the most important factor behind your success?
Being a founder of Final Focus Films has taught me a lot about branding and business. Success does not come overnight, but to increase your chances of breaking through takes reliability , industry knowledge, and execution. In the industry I’m in a lot of the issues arise from not understanding a clients needs and wants. By making sure to consult and survey our new clients we’ve been able to avoid any misunderstanding as soon as possible. Being as transparent about all details regarding a client’s project allows for the relationship to grow and builds trust. Client satisfaction is important as these are where the impressions of your brand begins.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Final Focus Films is a media production company that provides marketing content creation. I started independently working with different school organizations around Connecticut documenting fashion shows via video which helped bring my work to the forefront. This was during a time where there weren’t many people doing what I was doing at the time . As the brand grew came the inquiries and I began working with ECSU , SCSU , UCONN for multiple projects. From there I garnered enough attention to be brought on to produce Civic Engagement videos for the City of Hartford as well as a commercials for the Public Defenders Office. I feel like my level of passion allowed me to really dive into the industry and learn as much as I could to maximize my output. I was also fortunate over time to work with Universal Music Groups’ Interscope Records & Motown on a couple music video & Interview productions.
Getting to this point took exposure and I feel like starting off with large events with an audience was the perfect stepping stone to gaining this. I love seeing the reactions from work I create especially from an event with over 300 attendants because you know people are likely share and repost the content.
It may seem like I had a simple path to some success, but the reality is I had to learn how to really cater to a clients needs and read up on best business practices for client retention. Creating video content or any type of media has a creative process that comes down to personal preference and being a great producer means being able to bring your clients vision to life as much as possible while incorporating your expertise.
My advice to people starting off in a similar industry would be to stay true to your word and execute. Nothing matters unless it’s executed and the vision is brought to life. Remain confident and be professional to allow yourself the opportunities to work at whatever level you’d like. Keep an open ear and listen to your customers need.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If a friend came down for a week I’d try and set up situations to meet others in my network with similar aspirations.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Every aspiring film creator or producer finds it difficult to know where to start. I was lucky enough to have a key mentor who gave me the tips to creating great looking content on an independent level. Would love to give a shoutout to Vizney Francisco.
A shoutout to Jesse Vargas. We connected through college at the University of Connecticut and started Final Focus Films and have been going strong for 3 years. Producing videos with each other as well as bouncing of ideas on how to grow the company to the next level.
Final Focus Films