We had the good fortune of connecting with Karter Rashad Matthews and we’ve shared our conversation below.

Hi Karter Rashad, we’d love to hear more about how you thought about starting your own business?
Freedom.

I started the business because I worked for others and realized I didn’t want to work for someone for the rest of my life. After I graduated from college I worked as a personal trainer and as manager for a supplement company. This is where a gained my experience with both fitness and sports supplements. Also it was my first real experience working alongside a small business owner which exposed me to a whole new world. The business owner I worked for had freedom,had options and a life. But I was given the opportunity to converse with the small business owner, I realized it wasn’t as easy as it looks to get your freedom back with out extended conversation. I enjoy and take pride in helping people achieve any health related goal that they have. I pride myself on being task oriented and then executing each one in a realistic time frame. In the fitness industry it’s about people getting to their goals and having someone to keep them accountable. Now some individuals are self motivated but a lot of people just need that small push to get everything kickstarted. I wanted to be Mr. accountable for anybody who wanted a Personal Trainer that would show up time in an time out with execution. And I knew many people did not have the best knowledge on how to achieve weight loss and my whole purpose of getting my degrees were to use my knowledge to help others. Starting a business for me it’s about providing a solution to a problem. Helping people, supporting people, enduring the journey of getting to their fitness goals would be a bigger reward for me than accepting one dollar from someone and paying me to do a service or selling to the people something they don’t even really need. I was motivated to start my own business to do things my way. I wanted to provide an extraordinary service that would make it almost impossible to receive the same attention and care that I would be able to provide. I knew I would need to be task oriented, I will need to be punctual for my people, and I would have a detailed plan so they knew about the journey we are about to embark on. Starting a business as a personal trainer would be a journey that would allow me to leave a life long lasting impression on people once we have reached our goals. When you start a business you need to understand your why, why are you going to work for yourself, and who do you want to help. I started a business for freedon but I also knew it was support my love for helping people. When you start a business figure out your “WHY”.

What should our readers know about your business?
I know with being a personal trainer you always have to be chasing information. Information is constantly train changing with nutrition and exercise. As a personal trainer you need to be able to explain reasonings why for what ever you’re prescribing to your client. Your clients looking at you as an expert. So for me to get to where I am he has taking me a lot of studying with trial and error to help people get to their goals. I had to work with enough people to start understanding the behaviors of people to formulate a good fitness plan that just wasn’t a cookie-cutter plan but something that could help out the masses. My brand which is Karter’s Driven Dreams it’s about people being informed people being motivated and people being driven about whatever aspect is in their life Fitness just adds a little more to it.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Dallas museum of Illusions, Katy Trail, any gym, and Monarch.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My biggest supporter and influencer has been my mother, if no one else understands me she understands how determined I am to be perfect at what I do and reminds me it’s not about perfection it’s about doing the best that you can do. I’d like to give credit to my mentors Robert Greene who was my first chemistry teacher he taught me how to research and I am forever grateful for that. Joshua Harwell who introduced me to the fitness world and more in 2008 and has still been by my side no matter what. DJ Poison Ivy who is the DJ for the Dallas Mavericks me and her and I have done some incredible work together with her transformation and she was the first person to give me my opportunity here in Dallas to show my work I love her to death. Shanique Hudson probably one of the greatest relatives I’ve ever met and the sweetest soul I’ve ever met and a diehard supporter of mine no one can replace her. One of the best books I have read is the the “E” myth, this books actually breaks down how businesses can thrive and fail grade book for any new small business owner.

Website: www.karterflex.com

Instagram: Karter Flex

Twitter: Karter Flex

Facebook: Karter Flex

Youtube: Karter Flex

Image Credits
Photographer: Merix Alexander and Brandon Deon

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