We had the good fortune of connecting with Kaitlyn Kirby and we’ve shared our conversation below.

Hi Kaitlyn, can you talk to us a bit about the social impact of your business?
My top priority in creating MNRCH was sourcing from vendors I trust, with missions I believe in. I chose to screen print my t-shirt designs at a small shop in East Texas that has had a significant drop in business since the pandemic hit. The jewelry I have sourced is all handmade in the US – by women-led, small-batch companies. In addition to that, 10% of the sales of tee #1 from my collection will be going to a childhood cancer charity, called MIB agents, thats very close to my heart. MIB Agents is a leading pediatric osteosarcoma nonprofit dedicated to Making It Better for their community of patients, caregivers, doctors, and researchers with the goal of less toxic, more effective treatments and a cure for this aggressive bone cancer. MNRCH has been the perfect way to combine the things I really care about: sustainability, women empowerment, supporting small businesses, and cancer research.

What should our readers know about your business?
For the past few years I have wanted to start my own graphic tee business, but I never found quite the right time to do it. I woke up one day this past July and decided to just go for it, kind of a “what do I have to lose” moment. That day I came up with a name and applied for my LLC. The next two months were a whirlwind of designing tees and sourcing accessories. I launched my brand, MNRCH (pronounced like monarch), on September 13, 2020. It consists of small-batch apparel and accessories. It’s still super new, so getting the word out about my brand is a challenge I’m constantly working on. One of the main lessons I have learned so far would definitely be start out as small as possible. Someone told me “only buy the minimum – you can always re-stock”, and that really stuck with me. The quality and longevity of my items is also a big deal to me – so I decided early on that all of the jewelry I source would be gold-plated or filled, and all of my designs would be printed on apparel from brands that I have worn in the past, and loved. This journey so far hasn’t been an easy one – there’s definitely been a few nights where I’ve wanted to just throw in the towel and quit, but then I think back on all I’ve gone through to get here, and how many people I have in my corner, and it makes it all worth it. I am so excited to launch more apparel and accessories in January – stay tuned for an exact date!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love this question!! Eat – Drive out to Smoke Sessions BBQ in Royce City (it’s the best in Texas, no further questions), Oishii for sushi, grab a croissant and an iced latte at Village Baking Co., pizza at GAPCO, and Joy Macarons for dessert. We’d definitely hit Terilli’s for some Italian and Alice for the aesthetic. Drink – HG’s rooftop during the day, Hudson House for a good lemon drop martini, and Leela’s for some rosé and their killer tuna tostadas. Happy hour at Nobu. Visit – The new Eataly in NorthPark is a must (I think I might move in there don’t tell anyone). Klyde Warren Park… maybe walk over to the DMA. Deep Ellum and Bishop Arts – home to some of my favorite shops in Dallas. Hang out – Fort Worth Stockyards (yeehaw!), White Rock Lake, NorthPark AND the Galleria. Highland Park Village (grab some cupcakes at BIRD and spend entirely too much time in Royal Blue).

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mom – she has definitely put up with a lot since I launched my business, MNRCH, in September. From staying up late with me packing orders, organizing all my inventory in a tiny closet, to listening to all my worries when things aren’t going as expected. I also want to shoutout my best friend Dana for being on the receiving end of probably 9,000 texts a day about MNRCH and NEVER complaining about it.

Website: themnrch.com
Instagram: @kaitkirbz, @themnrch
Linkedin: https://www.linkedin.com/in/kaitlynskirby/

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